DarkHorseEntrepreneur.com/s6e564 -Most digital products fail because they target a crowd, not a buyer. Define your buyer persona: Who they are, their situation, and the cost of that situation. Example: Solo bookkeepers losing hours chasing receipts. Use AI as a sparring partner, but confirm pain points with real people. Focus on ONE buyer and ONE problem.
🔗 Watch the full video: https://youtu.be/MyNXdDskh6c
#BuyerPersona #ProductDevelopment #Entrepreneurship #NicheMarket #MarketingStrategy
