EP 555 The AI Course Creation Blueprint | Make Money Online Without Teaching

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If you want to know how to make money
with ChatGPT, specifically GPT-4o or 5.5,

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the latest model, the eLearning industry
is your biggest untapped opportunity.

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Today, I'm gonna show you exactly
how to use prompt engineering and

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AI-generated content to produce full
curriculums, lesson scripts, and

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quizzes so that you can launch a highly
profitable online course this weekend.

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You've been told to build a course
the right way, get a business

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license, hire a designer, spend six
months on curriculum, and then spend

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another six months trying to sell it.

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Meanwhile, ChatGPT just launched its
latest model, and someone in a Discord

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server somewhere that you've never heard
of already has built a seven-figure course

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sold entirely through a free landing
page builder and a bot that answers

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customers' questions automatically.

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You're following the old playbook.

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Meanwhile, they completely
rewrote the game

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Oh my gosh, everybody.

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Uh, before I continue on with this
amazing episode, this is episode

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555 of The Dark Horse Entrepreneur.

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We started this journey, not all of us
have been together, some of you have been

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around the, the whole time, but we started
this journey back in 2020 when all the

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craziness happened, and here we are six
years later, 555 episodes deep, and I

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appreciate every single one of you here.

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I just wanted to make, uh, take
a moment to, to say that Okay, so

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this is the part where most people
stop listening because they think

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they need something they don't have.

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And here's what is exactly
true, especially when it comes

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to building an online course.

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Everything that you need to launch a
profitable niche course exists for free

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or costs less than a coffee subscription.

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You don't need Kajabi with
that $199 a month plan.

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You don't need Teachable.

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You don't need Thinkific.

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The person winning isn't the
one with the biggest budget.

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It's the person who understands
the asymmetry first, and this is

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what I want to walk you through.

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So let me walk you through
that, exactly how to do that.

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Now, the first thing you're getting
wrong is thinking the course comes first.

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Trust me.

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I'm raising my hand.

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I've been there.

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It doesn't.

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The riches aren't in the course, they're
in the problem that you choose to solve.

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And here's the gap that most people miss.

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The problem you pick determines whether
ChatGPT can actually solve it or

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whether you're about to waste three
weeks of prompting and end up with a

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generic AI-generated content that nobody
is going to be willing to pay for.

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You need a niche so specific that
when you say it out loud, people will

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either nod immediately or they're
gonna look at you like you're insane.

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You don't want something like
digital marketing for entrepreneurs.

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No, you don't want to have something
that says, "Hey, how to make money

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online." Those, my friends, are
graveyard niches, especially with AI.

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Everyone and their fourth cousin is out
there teaching those and… But what

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you're hunting for is something like how
to turn your Reddit post history into

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a LinkedIn personal brand in 30 days.

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Uh, you feel the difference?

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Yeah.

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Or how about this?

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The exact email sequences that convert
cold leads into B2B clients for service

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providers with under 500 followers.

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You see the difference?

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One is so specific that it's searchable.

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The other, the first ones, are so generic
that they really become invisible.

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And here's how you go to find it.

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You're gonna go into, uh, Facebook
groups, Discord communities, Reddit

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threads, and Slack groups where
the people with money are already

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congregating, and they're complaining.

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Yeah.

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You're not looking for
the biggest problem.

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You're looking for the repeating
problem, the one you see mentioned

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three times in one thread.

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There's a person out there
willing to pay $250 to solve that

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problem and to solve it quickly.

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And the beautiful part is they've
already written your sales page for you.

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You're just gonna plagiarize
their complaint language.

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Now, you're gonna wanna validate, and
you validate before you build anything.

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And this is where ChatGPT steps into the
game, but not in a way that you think.

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I want you to open up ChatGPT
and this is where basic prompt

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engineering is gonna pay off.

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You're gonna create a prompt that sounds
something like this, "I'm creating a micro

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course for," put in your specific niche.

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"Write me five objections that
people in this space would have

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about learning this skill. For each
objection, write a two to three sentence

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counterargument that addresses the
emotional concern, not the logical one."

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Run that five times with different angles.

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Screenshot the responses.

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Those objections are gonna
become your sales messaging.

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They're not just theory anymore,
they're the voice of your customer

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because you've literally extracted
them from the problem space.

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Then you're gonna do
something even more valuable.

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You're gonna spend 48 hours collecting
case studies, but not your own.

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I want you to find real ones.

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Find three people in your niche.

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They don't even need to have
taken your course yet, and then

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you ask them for a specific win.

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"What's the one thing that you tried
that didn't work?" And then ask

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them, "When did you realize you were
wasting money on the wrong tools?"

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You record their voice saying these
things, with their permission,

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of course, or you get their
permission to quote them directly.

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This becomes your proof before
your course ever exists.

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Prospects see themselves immediately
because they're literally hearing their

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own story in their headphones from
the voice of the person you recorded.

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This is the part where you stop thinking
like a course creator, and you start

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thinking like a real business person.

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You're going to build your sales
funnel before your product.

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I know it sounds backwards, but it's not.

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It's how you avoid spending four
weeks building something that nobody

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is ever gonna buy, that nobody wants.

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You get your landing page for free.

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All right?

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You could go to Carrd or Webflow.

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You can use their free tier.

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Your email list builder is free.

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Plans like ConvertKit has
a free plan, or Beehiiv.

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For payment processing,
you're gonna use Stripe.

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It's free to set up, and it takes
a small percentage per transaction,

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so you don't pay anything until
you're actually making money.

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You're not paying for software up front.

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You're not paying for fancy design.

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What you're doing instead is you're using
specificity and urgency as your design.

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Okay?

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Here is a concrete structure
for your sales page that ChatGPT

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can draft in about 20 minutes.

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Headline.

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You're gonna want a headline that
contains a specific outcome and timeline.

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You want a subheadline
that creates discomfort.

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Then a section called The Problem,
where you've pasted the real complaints

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from your research that you did.

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Then why you failed before.

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This is where you list the myths,
the wrong tools, and the wasted

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time, and anything else you
found out in, in your research.

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Then the solution.

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But here's the key.

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You don't describe your course,
you describe the result.

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You describe what's possible on the
other side, and then you add social

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proof, and then you ask- for their email.

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ChatGPT can write all of this.

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You're not a copywriter,
but ChatGPT can be, right?

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Your job is to feed it good data
and then edit it for specificity.

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A generic headline that
ChatGPT produces is useless.

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But if you say, "I'm creating a course
on specific skill for specific person,

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and here's what they told me their
biggest fear is," and then you add in the

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feedback you got during your research,
suddenly the copy is gonna sound like it

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was written by someone who lived inside
that Discord community, inside that

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Slack channel or that Reddit community.

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Now, let's get to the course itself.

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This is where most people
really overcomplicate things.

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You don't need modules.

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You don't need 17 lessons.

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You don't need to upload it into a full
learning management system on day one.

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You need a solution sequence, five to
seven sections that map directly to the

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problem your customer said they had.

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Each section is about 10 to 15
minutes of video, not longer.

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Shorter videos convert better.

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Short videos, well, let's be
honest, they're easier to film,

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and short videos feel more valuable
because they're dense, right?

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They're packed with powerful nuggets.

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You're filming these on your phone.

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You could use Descript to edit
because it's free for the first

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three hours per month, and that's
enough to clean up five videos.

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You're using a script that
ChatGPT generates based on this

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prompt engineering principle.

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You're going to put in something like
this: Write me a 400-word script for a

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video about specific topic that someone
with zero background could understand.

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Use analogies, use real examples,
and end it with one specific

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action that they should take.

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Take that AI-generated content,
that is your first draft.

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You're not publishing it raw.

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You're editing it with your
own voice and real examples.

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All right?

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Descript will transcribe for you.

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You clean it up.

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Descript makes the video.

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You're not gonna have to touch anything
like Adobe or anything out there.

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You're not spending 12 hours editing or
learning how to edit in the first place.

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You're spending 90 minutes per video.

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And this is the psychological
moment where most creators are

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gonna fall completely apart.

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They're watching themselves on
video, and they're thinking, "Oh,

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that doesn't look professional.

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The lighting is bad.

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The audio in the room has noise," right?

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And so what they do is nothing.

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They don't ship.

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They spend another month getting it
perfect, he says with air quotes.

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Meanwhile, the person in the
Discord who shipped something good

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enough is already collecting email
addresses and making refinements

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from real potential customer input.

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They didn't fall into the trap.

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Imperfect and shipped beats perfect
and invisible every single day.

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Now, you're gonna be launching to three
audiences: your email list, which, let's

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be honest, starts with zero, but you
are adding to it; a free community where

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your niche hangs out; and, and this
is important, people who are actively

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searching for that solution right now.

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So they're very-- They're hanging
out in that community, and they're

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actively looking for that solution.

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Uh, that's important.

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And the last part is where free
YouTube Shorts and TikToks come in.

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Not for followers.

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That's a vanity metric.

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You want that for traffic
to your email list.

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One-minute video, a problem statement,
a promise of solution, and a link to a

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free resource that captures their email.

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All right?

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ChatGPT writes the script, you film it
twice because it probably looks weird.

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Descript will edit it for you.

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You post it, and you move on, right?

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And this is where the trap opens up
a lot wider, and you're about to step

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right into it if you're not careful.

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But luckily, you're here on The Dark
Horse, so maybe we'll avoid this together.

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Most people at this stage think they
need to be an expert in their niche.

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They're not.

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They think they need to have
done what they're teaching.

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Mostly, they don't.

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What actually matters is that
you're one step ahead of your

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customer, and you're willing to keep
learning, even learning publicly.

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You can teach someone how to build a
personal brand if you're doing it in

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real time and showing your results.

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You can teach someone how to
create a digital product if

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you're building one with them.

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The certification, I
think it's irrelevant.

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But speed, speed is everything.

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Here's the conversation I don't
think anyone's having, and that's

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why you're here on this show, right?

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Because you want the nuggets
that no one's sharing.

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You're not just creating
a course to help people.

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You're creating a course to build an asset
that makes you money while you sleep.

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Yes, but also, you're positioning
yourself as someone who understands a

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problem, that little narrow problem, so
deeply that you're able to monetize it.

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That asset, that email list we talked
about, that proof of concept that you just

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went through, and that revenue, it's what
makes your next offer even more valuable.

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It's what gets you speaking gigs.

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It's what turns a $1,000 course
launch into a $100,000 consulting

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contract two years later.

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Those are potentials, right?

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Honestly.

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But the person who gets there isn't
the one who's obsessed over perfection.

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Stop it.

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It's the one who shipped messy,
failed publicly, but adjusted quickly.

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ChatGPT is your compression tool.

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It takes what would've taken
you three weeks and squeezes

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it down into three days.

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I'm not gonna say s- say
three minutes or three hours.

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Trying to be honest with you here.

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The time you save by not overthinking
design, not learning some new

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editing software, and not rewriting
your copy 17 damn times, that's

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where the actual win is gonna live.

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One last thing.

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And this is the part that engineers guilt.

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You're going to have customers
who want refunds, hard stop.

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But they want refunds because they
didn't get the results they wanted.

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Some of them won't even watch the course.

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Some of them will blame
you instead of themselves.

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You're gonna have to decide whether you're
the kind of person who gives the refund

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or the kind who asks the questions first.

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And that's not a business decision.

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That is a character decision.

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And whatever you choose right
there, that's the kind of

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business you're building.

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Not the one you announced,
the one you actually are.

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The course doesn't change you.

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The shortcuts don't change you.

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The money doesn't change you.

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The decision you make when no one
is watching, that changes you.

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Ship something imperfect
today, would you, please?

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Perfect.

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Okay.

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Now, before we go any further, if, if this
is hitting home for you, you're getting

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a little bit of value from it, and if
you're sitting there thinking, "Well,

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shoot, I could actually do this," then
I wanna make sure you got the roadmap to

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back that feeling up before it goes away.

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And the AI Escape Plan newsletter
was built for exactly this moment.

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If you're saying, "I could actually
do this," that's the moment

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I want to get your attention.

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Every week, I send… Actually,
it's multiple times a week now.

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00:12:49,482 --> 00:12:53,334
I send practical AI-powered
strategies straight to the, my busy

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00:12:53,334 --> 00:12:57,195
entrepreneurs and busy parents who
are done trading time for a paycheck.

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00:12:57,369 --> 00:13:01,639
No fluff, no hype, just real tools, real
steps, and real talk, all designed to

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protect your family time while you build
something that actually pays you back.

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You could call it your weekly
roadmap to more money, more freedom,

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00:13:08,126 --> 00:13:09,908
and more of what truly matters.

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Go on over to darkhorseinsider.com
to get on the list.

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00:13:13,273 --> 00:13:16,639
Because the parents who win aren't
the ones who had the best idea.

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They're the ones who had the right
system and actually showed up.

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So don't just listen, build.

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Okay?

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So before I leave you this week, I wanna
give you the whiskered wisdom for today.

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The course that you
create does not make you.

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The decision you make when no one's
watching, that's what makes you.

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You can have the best AI
tools out there on the planet.

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You can have ChatGPT writing amazing
copy, Descript editing your videos

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perfectly, and a free landing
page that converts like crazy.

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But none of that matters if
you do not ship your product.

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So here's your one action I want you
to take, and I want you to do this

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today, not tomorrow, not after you've
thought about it for another week.

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As soon as you're done listening
to this episode, open up a

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blank document right now.

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Go ahead while you're listening.

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If you're driving, think
about this in your head.

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And write down one specific
problem that a group of people

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that you know are struggling with.

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Not a broad topic, not a
make money online topic.

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One painful, repeatable, specific problem.

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The kind you've seen mentioned three
times on a Reddit thread or in a

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00:14:16,013 --> 00:14:17,726
Facebook group that you're a part of.

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That's it.

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00:14:18,482 --> 00:14:20,569
One problem written down today.

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Because that single sentence,
that one specific problem, is

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00:14:24,169 --> 00:14:25,960
your front door to your goldmine.

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00:14:26,200 --> 00:14:28,670
You just have to find it
before you start digging.

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It'll save you a lot of
digging if you do, okay?

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00:14:31,200 --> 00:14:32,096
So let's bring this all home.

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Today, we talked about how to use AI,
specifically ChatGPT, and the tools

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00:14:36,096 --> 00:14:41,200
already sitting probably on your laptop,
on your CPU, and in your pockets to

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00:14:41,200 --> 00:14:45,061
build and launch a profitable online
course without a big budget, without

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00:14:45,061 --> 00:14:48,757
six months of prep, and without
sacrificing your family time to do it.

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00:14:48,913 --> 00:14:49,957
You don't need perfect.

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00:14:50,140 --> 00:14:50,948
You need shipped.

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00:14:51,131 --> 00:14:53,253
You don't need some
guru's blessing out there.

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00:14:53,418 --> 00:14:56,974
You need a specific problem
and the guts to solve it, and

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00:14:56,974 --> 00:14:57,992
you don't need to do it alone.

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That's what a community is for.

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00:14:59,383 --> 00:15:03,470
And if this episode gave you one idea
worth acting on, do, do me a little favor.

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00:15:03,774 --> 00:15:06,879
Share it with another person that
you've seen sitting on the sidelines.

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00:15:06,896 --> 00:15:10,000
Go ahead, forward it to them,
text it to them, maybe drop

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00:15:10,000 --> 00:15:11,157
it to them in a group chat.

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00:15:11,157 --> 00:15:14,679
Because the best thing that you can
do for someone you care about is to

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00:15:14,679 --> 00:15:16,670
hand them a map when they're lost.

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00:15:16,844 --> 00:15:18,035
Now, go build something.

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00:15:18,392 --> 00:15:19,348
Go ship something.

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00:15:19,531 --> 00:15:21,314
Shoot, go do something.

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Think successfully, and take action.