June 19, 2026

EP 552 The ChatGPT Money Evolution | Past, Present & Future AI Income Paths | Entrepreneur AI Guide

EP 552 The ChatGPT Money Evolution | Past, Present & Future AI Income Paths | Entrepreneur AI Guide
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The Four Phases of Making Money Online With ChatGPT (And Exactly Which One You Should Be In Right Now) | Entrepreneur AI Guide

Episode Summary

Make money online as an AI entrepreneur by understanding ChatGPT's four income phases. Tracy breaks down the evolution from 2022's prompt-selling craze through 2025's audience-driven, systems-based models—and reveals exactly which phase matches your skill level and timeline. If you've wondered whether it's too late to build AI side income, this episode shows you're probably using outdated tactics. The future isn't about tools; it's about positioning.

https://DarkHorseEntrepreneur.com

Tracy breaks down the full evolution of making money with ChatGPT — from the wild west prompt-selling days of 2022 all the way through to the audience-driven, systems-based income models dominating 2025 and beyond. Ace walks through four distinct phases of the ChatGPT economy, explains why most people are playing the wrong phase right now, and reveals the one mindset shift that separates parents who build real AI-powered income from those who keep chasing the next shiny tool. If you've ever wondered whether it's too late to make money with AI, this episode gives you the honest, no-fluff answer.

AI Micro Business Newsletter - https://DarkHorseInsider.com


In This Episode You'll Discover

  • Why the ChatGPT prompt-selling gold rush collapsed by March 2023 — and what actually replaced it

  • The four distinct phases of the ChatGPT economy and exactly which one has the real money right now

  • Why the skill you're selling was never ChatGPT — and what you're actually selling instead

  • The concept of information asymmetry and why your niche expertise is worth more than any AI tool on the market

  • Why owning your audience is the only moat that survives every AI model update

  • The invisible threshold between trading time for money and building a system that runs without you

  • Why being a business person who uses AI beats being an AI person trying to do business — every single time


Key Timestamps

00:00 - Opening: The AI side hustle window is closing
01:10 - The before-ChatGPT era and what changed in November 2022
01:50 - Phase 1: The prompt engineers and the first wave of money-makers
02:50 - Phase 2: The shift from knowledge to implementation
04:30 - Phase 3: Selling systems instead of labor
05:05 - Phase 3.5: The GPT Store opportunity
07:45 - Phase 4: What's coming and why it changes everything
08:40 - The uncomfortable truth about the easy money phase
09:50 - Information asymmetry — the real scaling mechanism
11:50 - The uncomfortable truth about timing
12:35 - Which phase should YOU be in right now?
15:20 - The oldest pattern in economic disruption
17:30 - Whiskered Wisdom: The shovel doesn't dig the mine


Key Quotes From This Episode

"Those people weren't actually selling prompts. They were selling permission — the feeling that you could do something you weren't sure you could do."

"The skill you're selling isn't knowing ChatGPT. It's knowing your market so well that you can make ChatGPT produce what your market is actually hungry for."

"You need to be a businessperson first — a businessperson who just happens to use AI. Not an AI person trying to be a businessperson."

"The actual scaling mechanism in an AI-powered business isn't the AI. It's information asymmetry."

"The AI is invisible. The business is visible."

"The real game is always the same game: build trust, deliver results, and repeat. The AI just makes those first two steps way faster."

"The shovel does not dig the mine. The miner does."


The Four Phases of ChatGPT Income — Quick Reference

Phase

Model

Status

Phase 1

Sell Knowledge (Prompts, Courses)

Closed

Phase 2

Sell Labor (Implementation Services)

Narrowing

Phase 3

Sell Systems (Agencies, Automation)

Open

Phase 3.5

GPT Store (Custom GPT Subscriptions)

Wide Open

Phase 4

Own Your Audience (Email List, Community)

The Gold Mine


Your Action Step — Do This Right After Listening

Open ChatGPT and type this prompt:

"I am an expert in [your area of expertise]. Help me identify three ways that I could use AI to deliver value to others in this space and generate income."

Read what comes back. Pick one. Write it down. That's your front door to the gold mine.


Resources Mentioned

  • AI Escape Plan Newsletter — Weekly practical AI-powered strategies for parent entrepreneurs DarkHorseInsider.com — Sign up for your free spot in the newsletter

  • ChatGPT Plus — OpenAI's premium tier ($20/month)

  • GPT Store — OpenAI's marketplace for Custom GPTs

  • Zapier / Make.com / N8N — Automation tools for building AI-powered workflows


Connect With Ace Allan & The Dark Horse Entrepreneur

  • Website: DarkHorseEntrepreneur.com

  • Newsletter: AI Escape Plan — sign up at DarkHorseInsider.com

  • Podcast: The Dark Horse Entrepreneur AI Escape Plan


If this episode fired you up, share it with a parent who's been on the fence about AI. They need to hear it as much as you do.

Think Successfully and Take Action!

1
00:00:00,012 --> 00:00:01,873
You've already lost money with ChatGPT.

2
00:00:01,942 --> 00:00:06,212
The AI side hustle or the micro
business window is closing, and most

3
00:00:06,229 --> 00:00:09,959
people don't even know that they're
watching it happen in real time.

4
00:00:10,168 --> 00:00:14,046
Because right now, while you're watching
this, someone maybe out in Southeast

5
00:00:14,046 --> 00:00:18,594
Asia is quite probably charging $47
for a ChatGPT prompt template that

6
00:00:18,594 --> 00:00:22,629
takes, like, 90 seconds to create,
and they're selling three to five

7
00:00:22,629 --> 00:00:24,012
a day on something like Fiverr.

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00:00:24,081 --> 00:00:27,977
Someone like you could be that
person, or you could be the one still

9
00:00:27,977 --> 00:00:32,116
watching tutorials thinking that
the easy money window is wide open.

10
00:00:32,273 --> 00:00:32,873
It's not.

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00:00:32,959 --> 00:00:34,516
It's narrowing fast.

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00:00:38,883 --> 00:00:39,292
What is up?

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00:00:39,292 --> 00:00:39,683
What is up?

14
00:00:39,692 --> 00:00:41,709
What the hell is up, my Dark
Horse friends and family?

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00:00:41,709 --> 00:00:45,370
Welcome back for another episode of the
Dark Horse Entrepreneur AI Escape Plan.

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00:00:45,483 --> 00:00:46,666
We break free from the grind.

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00:00:46,674 --> 00:00:49,900
We share some AI-powered tips and
some micro-business strategies,

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00:00:49,961 --> 00:00:53,979
all designed to support my amazing
parents out there chasing freedom

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00:00:53,979 --> 00:00:55,222
like modern-day trailblazers.

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00:00:55,222 --> 00:00:56,326
And you don't have to be a parent.

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00:00:56,526 --> 00:00:58,361
You could be any other
kind of entrepreneur.

22
00:00:58,361 --> 00:01:01,379
But if you know someone who dreams
of ditching the grind and still

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00:01:01,396 --> 00:01:04,518
makes time for bedtime stories or
whatever it is you like to do other

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00:01:04,518 --> 00:01:07,326
than, than work, go ahead and forward
this episode to them, would you?

25
00:01:07,518 --> 00:01:09,787
Okay, so let's get stuck
right in here, shall we?

26
00:01:09,874 --> 00:01:13,283
Here's what most people don't understand
about making money online with AI.

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00:01:13,874 --> 00:01:18,909
There was a before ChatGPT era where
the barrier was just imagination.

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00:01:19,100 --> 00:01:22,666
And then there was the ChatGPT moment
in back in November twenty twenty-two

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when one hundred million people got
access to industrial-grade language

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processing in forty-eight hours.

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Everyone thought it was the gold rush,
and, you know, th- they were half right.

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00:01:32,396 --> 00:01:34,926
The gold, it can always
be found around the edges.

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The people who understand
what ChatGPT couldn't do yet,

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00:01:38,561 --> 00:01:40,013
not knowing what it could do.

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00:01:40,239 --> 00:01:43,118
Let me take you back to November
twenty twenty-two, ChatGPT dropped.

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00:01:43,300 --> 00:01:47,874
This was Sam Altman and OpenAI's moment
in the sun that changed everything.

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00:01:48,074 --> 00:01:51,692
Within weeks, we saw the first wave
of money makers, the prompt engineers.

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00:01:51,770 --> 00:01:52,709
They weren't programmers.

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00:01:52,874 --> 00:01:56,857
They were people that figured out that
if you asked ChatGPT the right question,

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00:01:57,179 --> 00:02:01,674
you could generate a landing page copy,
product descriptions, and email sequences.

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00:02:01,787 --> 00:02:05,648
People paid, like, twenty-seven dollars
for prompts on Upwork and Fiverr.

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00:02:05,857 --> 00:02:09,048
People paid two hundred and
ninety-seven dollars for prompt bundles.

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00:02:09,092 --> 00:02:13,039
One person out there could have made,
like, a hundred thousand dollars in sixty

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00:02:13,039 --> 00:02:16,422
days selling ChatGPT secrets as a course.

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00:02:16,509 --> 00:02:16,813
Yeah.

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00:02:17,005 --> 00:02:20,683
But by March of twenty twenty-three,
the window had compressed.

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Why?

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00:02:21,518 --> 00:02:22,283
Saturated.

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00:02:22,439 --> 00:02:26,587
The prompts started to leak out
for free, so the courses crashed.

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00:02:26,596 --> 00:02:27,848
And here's what really matters.

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00:02:28,005 --> 00:02:30,666
Those people weren't
actually selling prompts.

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No, no, no.

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00:02:31,483 --> 00:02:32,883
They were selling permission.

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00:02:32,953 --> 00:02:37,005
The feeling that you could do something
you weren't quite sure you could do.

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00:02:37,126 --> 00:02:38,692
That was the real product.

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00:02:38,709 --> 00:02:40,831
And that market, it didn't die.

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It just transformed.

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00:02:42,605 --> 00:02:45,283
And this is where people right
now are still getting stuck.

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They see or they saw the
transformation as death.

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It isn't.

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00:02:50,318 --> 00:02:53,048
By mid twenty twenty-three,
the landscape had shifted.

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ChatGPT Plus had become the
baseline at twenty dollars a month.

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The free version started
to have restrictions.

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So the real money moved
into implementation.

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People weren't buying prompts
any-- I mean, they were buying

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prompts, but they really weren't
focused on buying prompts anymore.

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They were buying results.

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They wanted you to actually
use ChatGPT for them.

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And that, my friend, is
a crucial distinction.

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The skill you're selling isn't knowing
ChatGPT, it's knowing your market so

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00:03:19,822 --> 00:03:25,179
well that you can make ChatGPT produce
what your market is actually hungry for.

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00:03:25,335 --> 00:03:28,787
There could be a real estate agent
out there paying 500 bucks a month

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00:03:28,796 --> 00:03:33,526
for a ChatGPT expert to write
personalized emails to their 200 leads.

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That- Could happen.

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Heck, it could happen every single day.

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And e- how about an e-commerce store
owner paying $2,000 a month for

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someone to generate product variants,
descriptions, and ad copy at scale

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so they can AP test everything?

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For some, that is probably standard today.

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A small business owner could be
paying 3K a month to have someone

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build them a GPT-powered chatbot.

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Yeah.

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To some, that's routine.

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And alongside all of that, the passive
income models started to appear.

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You know the ones.

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Ch- uh, digital products, prompt
libraries, and AI-generated template

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packs all sold on autopilot.

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Now, the difference between phase one and
phase two was subtle, but it's lethal.

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In phase one, you sold knowledge.

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00:04:18,109 --> 00:04:21,248
In phase two, you sell
labor, skilled labor.

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That matters because labor
doesn't scale infinitely.

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You are gonna hit a ceiling at how
many clients you can serve when

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you're doing the work yourself.

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But here's where the smart ones moved.

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Phase three started about September
2023 or so, maybe a little bit

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00:04:35,396 --> 00:04:38,979
after that, and most people did not
even realize that they were in it.

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00:04:39,048 --> 00:04:42,553
This is where you stop selling
labor and you start selling systems.

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00:04:42,605 --> 00:04:45,100
Now, we started talking about
building systems in the last episode.

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00:04:45,100 --> 00:04:47,796
If you didn't hear that one, go-- be
sure to go back and check that one out.

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You build a service or a product that
uses an LLM platform like ChatGPT as

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an engine, but doesn't require you to
be inside every single transaction.

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An AI writing agency, for example,
it could have templates and workflows

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00:05:00,840 --> 00:05:04,900
and client-facing dashboards and
SOPs, all of which could scale.

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00:05:04,926 --> 00:05:09,274
A ChatGPT-powered Shopify app that
auto-generates product descriptions.

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00:05:09,379 --> 00:05:10,292
That could be pretty cool.

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00:05:10,353 --> 00:05:12,431
That, my friends, is different money.

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A prompt library that automates
automatically based on trending searches.

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How about that?

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That could be cool.

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That could be re-recurring revenue.

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That could even be genuine passive income.

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An agency that sells AI-enhanced content
services to, I don't know, 500 clients

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but only has four employees because
they got that process down so tight

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that they only need four employees.

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That is the model that
everyone is racing towards.

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And the barrier to entry went from
understanding GPT to understanding

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business infrastructure.

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I alluded to that in the last episode.

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People are connecting ChatGPT or
whatever LLM to their workflows

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00:05:49,474 --> 00:05:51,283
through API integrations.

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00:05:51,466 --> 00:05:55,631
They're automating with tools like
Zapier and Make.com and N8N and

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00:05:55,631 --> 00:06:00,455
turning what used to be hourly work
into recurring income streams, okay?

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00:06:00,551 --> 00:06:04,673
And this is where I'm gonna call this
phase 3.5, and this one is moving

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00:06:04,673 --> 00:06:08,994
fast right now coming out of 2025,
going into 2026, the GPT store.

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00:06:09,020 --> 00:06:11,073
Some of these, uh, some folks
out there don't believe in this.

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00:06:11,099 --> 00:06:12,533
I still believe it's an opportunity.

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OpenAI opened the doors for everyone
to build and sell custom GPTs.

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00:06:17,003 --> 00:06:21,977
People are building specialized G- custom
GPTs for specific industries, legal

129
00:06:21,977 --> 00:06:25,907
research, real estate listings, fitness
coaching, and monthly subscription

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00:06:25,916 --> 00:06:28,455
fees for access to these custom tools.

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00:06:28,742 --> 00:06:32,594
That's a digital product with a passive
income mechanics already baked right in.

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It's not affiliate marketing.

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00:06:33,820 --> 00:06:34,968
It's not freelancing.

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00:06:35,159 --> 00:06:39,551
It's kind of a software business
with almost zero technical barrier.

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00:06:39,577 --> 00:06:43,855
If you're not thinking about a GPT store
right now, you're already behind in

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00:06:43,864 --> 00:06:47,864
phase 3.5 So now there are, of course,
there are far more advanced things, but

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I'm talking for the ease of access folks
that, that tend to listen to this show.

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They're like, "I know nothing."
This is an ease of access.

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00:06:53,699 --> 00:06:55,203
And let me make this even more concrete.

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00:06:55,290 --> 00:06:58,516
Let's say you're a freelance
copywriter back in phase two.

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00:06:58,681 --> 00:07:01,986
You could have been charging two
K a month to a client, and you use

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00:07:01,986 --> 00:07:03,742
GPT to write their email sequences.

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00:07:03,925 --> 00:07:06,038
But really, if you think
about it, you're still trading

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00:07:06,055 --> 00:07:07,533
time for money at that point.

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00:07:07,751 --> 00:07:11,090
You could take on maybe eight
clients before you start to burn out,

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00:07:11,151 --> 00:07:15,438
even with these tools available to
you, and so you hit that ceiling.

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00:07:15,577 --> 00:07:17,707
But that's good, but it's not great.

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00:07:17,881 --> 00:07:21,594
But in-- when you move into phase three,
you could take those eight clients, and

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00:07:21,603 --> 00:07:23,655
you document exactly what you do for them.

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00:07:23,925 --> 00:07:27,133
You build out templates, and then
you can sell that as a service.

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00:07:27,168 --> 00:07:30,473
Now you can hire someone at, I don't
know, twenty-five hundred bucks a month

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00:07:30,542 --> 00:07:34,420
to run that service, while all you do is
just add more clients into the pipeline.

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00:07:34,629 --> 00:07:36,907
So you're building a
recurring revenue stream.

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00:07:37,090 --> 00:07:39,855
You've got an employee, which
means you've got a business.

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00:07:40,064 --> 00:07:42,403
That's the invisible
threshold, let's call it.

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00:07:42,490 --> 00:07:44,412
But here's what no one wants to admit.

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00:07:44,464 --> 00:07:48,786
We're in the early, early bleed
phase between phase three and

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00:07:48,786 --> 00:07:53,046
phase four, and phase four is gonna
completely break what you think you

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00:07:53,055 --> 00:07:55,116
know about this entire landscape.

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00:07:55,333 --> 00:07:58,890
And right now, in this moment, even
while you're watching this right now or

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00:07:58,890 --> 00:08:03,325
listening to this, wherever you are, GPT
5 is getting way better at reasoning.

162
00:08:03,342 --> 00:08:04,907
Claude is getting better at nuance.

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00:08:04,933 --> 00:08:08,890
OpenAI is training models that
can actually understand context

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00:08:09,116 --> 00:08:10,525
across multiple conversations.

165
00:08:10,577 --> 00:08:14,212
The next generation isn't going
to be faster at generating text.

166
00:08:14,325 --> 00:08:18,220
It's gonna be better at understanding
what it is you actually need.

167
00:08:18,342 --> 00:08:19,820
It's not just about text anymore.

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00:08:19,977 --> 00:08:21,916
We-we're talking about graphics
and videos and everything.

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00:08:22,090 --> 00:08:25,455
Midjourney and DALL-E and Leonardo
and all those tools that are out there

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00:08:25,725 --> 00:08:30,351
have opened up entirely separate income
streams around AI image generation and

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00:08:30,351 --> 00:08:36,186
AI video generation that can feed into
the same money-making online ecosystem.

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00:08:36,264 --> 00:08:41,046
When this happens, the jobs that
exist in phase three start to crack.

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00:08:41,099 --> 00:08:43,151
They start to wobble on their foundation.

174
00:08:43,316 --> 00:08:47,855
Why pay someone twenty-five hundred bucks
a month to manage a GPT for your business

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00:08:47,899 --> 00:08:52,246
when the AI now, with its reasoning
abilities, can start to manage itself?

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00:08:52,359 --> 00:08:56,125
Why hire a consultant when version
five can really troubleshoot the

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00:08:56,125 --> 00:08:58,490
problem you're having in real time?

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00:08:58,690 --> 00:09:01,316
And this is where I need to tell
you something that might make you

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00:09:01,316 --> 00:09:04,394
get a little uncomfortable, and
I, I, I'm, I'm okay doing that.

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00:09:04,525 --> 00:09:08,600
The easy money phase, you know, the one
you still think you're in- It ended,

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00:09:08,739 --> 00:09:09,982
and you weren't even here for it.

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00:09:10,008 --> 00:09:14,086
If you're listening to me right now,
you were either maybe too scared, or

183
00:09:14,086 --> 00:09:15,347
maybe you didn't even know it existed.

184
00:09:15,356 --> 00:09:16,426
A- and that's fine.

185
00:09:16,443 --> 00:09:18,121
Most people weren't aware.

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00:09:18,130 --> 00:09:20,095
Most people still think it's existing.

187
00:09:20,165 --> 00:09:23,243
But the money that's available
right now requires a slightly

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00:09:23,260 --> 00:09:25,113
different set of skills entirely.

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00:09:25,234 --> 00:09:28,313
Here's what you need to understand
in today's w- here's what's happening

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today kind of market: funnels, customer
psychology, systems, especially

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delivery systems, and positioning.

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You really need to be a
businessperson first, a businessperson

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who just happens to use AI.

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00:09:40,817 --> 00:09:45,130
You don't need to be an AI person
that's trying to be a businessperson.

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Two completely different skill sets.

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Here's the genuine educational layer that
changes how you should think about this.

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The actual scaling mechanism in an
AI-powered business, it's not the AI.

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00:09:56,365 --> 00:09:56,930
No, no, no.

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Hear me out on this.

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00:09:58,060 --> 00:10:00,660
It is the information asymmetry.

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00:10:00,834 --> 00:10:04,295
You know, you know something
specific about a specific market

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that makes the AI output valuable

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Let me give you an example.

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Let's say there's a ChatGPT
expert who knows nothing

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00:10:17,831 --> 00:10:19,153
about the insurance industry.

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00:10:19,179 --> 00:10:23,831
They will tend to create okay
insurance copy for their clients.

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Really, they're probably creating
garbage copy for their clients.

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00:10:27,161 --> 00:10:32,344
But if you flip that on its ear and get
an insurance agent to learn ChatGPT,

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00:10:32,466 --> 00:10:36,266
maybe you're an insu- insurance agent and
you're learning ChatGPT, you could create

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00:10:36,274 --> 00:10:41,327
brilliant copy because you understand the
customer pain point at the nth degree.

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The AI is just a multiplier.

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00:10:43,092 --> 00:10:44,666
You are the broadcaster.

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00:10:44,822 --> 00:10:47,414
Most people are out there getting
it backwards, and then they're

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wondering why their "AI product,"
he says with air quotes, fails.

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00:10:50,944 --> 00:10:53,953
It fails because the AI
was never the business.

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00:10:54,048 --> 00:10:55,570
You are the business.

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00:10:55,735 --> 00:10:58,240
And the future, and this is where
it gets tricky, is going to be

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defined by people who own their
audience, not owning their tools.

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00:11:02,274 --> 00:11:05,248
Not their tools, not their
templates, their audience.

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00:11:05,353 --> 00:11:08,953
Because even when ChatGPT-5 or
whatever LLM model you're out

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00:11:08,953 --> 00:11:13,266
there using can generate anything,
the scarcity becomes attention.

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So you need an email list.

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00:11:15,031 --> 00:11:16,248
You need a community.

224
00:11:16,431 --> 00:11:19,501
You need a tribe of folks
that believe in you.

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00:11:19,605 --> 00:11:22,153
You need people who trust
you enough to buy whatever it

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00:11:22,153 --> 00:11:23,648
is you're gonna build next.

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00:11:23,848 --> 00:11:28,153
And even when the AI itself is
commodified, they're still ready to

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throw their credit card numbers at you.

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In twenty twenty-five and heading
into twenty twenty-six, the game

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00:11:33,127 --> 00:11:35,501
shifted decisively towards this.

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00:11:35,553 --> 00:11:38,518
People making serious money
aren't doing it because they're

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00:11:38,518 --> 00:11:39,701
the best prompt engineers.

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No.

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They're doing it because they built a
moat, an audience that can't be replaced

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00:11:45,214 --> 00:11:47,414
just by having better technology.

236
00:11:47,648 --> 00:11:50,544
And here's where the c- the, the
ground is gonna shake underneath you.

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The uncomfortable truth is this: if
you're trying to make money with ChatGPT

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00:11:54,996 --> 00:11:59,014
or Claude or whatever else in twenty
twenty-six, you're actually eighteen

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00:11:59,014 --> 00:12:01,492
months too late for the real gold rush.

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00:12:01,579 --> 00:12:05,579
But, and this is a critical but, you're
still early for something even bigger.

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00:12:05,631 --> 00:12:09,431
The window for the ChatGPT
consultant work is closing.

242
00:12:09,709 --> 00:12:10,979
I think it's almost closed.

243
00:12:11,231 --> 00:12:15,787
But the window for the AI-enhanced
service businesses is still open,

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00:12:15,953 --> 00:12:17,361
although it too is narrowing.

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00:12:17,518 --> 00:12:21,614
The window that's widening is the
one where the real money and the real

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00:12:21,779 --> 00:12:24,083
potential passive income potential is.

247
00:12:24,214 --> 00:12:28,386
That is the audience play Building a
brand, building authority, building

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00:12:28,386 --> 00:12:33,960
a community around a specific way of
using AI inside of a specific industry.

249
00:12:34,160 --> 00:12:38,786
That's not something that gets disrupted
in six months because that is structural.

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00:12:38,977 --> 00:12:39,760
But here's the trap.

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If I tell you it's too late,
you're gonna stop trying, and you

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00:12:43,316 --> 00:12:44,316
completely miss it all together.

253
00:12:44,507 --> 00:12:48,925
If I tell you there's plenty of time,
most of you are gonna procrastinate,

254
00:12:48,977 --> 00:12:53,614
and you're still gonna miss it This,
the truth is somewhere a little darker.

255
00:12:53,770 --> 00:12:56,787
There's still money available,
but it requires you to be honest

256
00:12:56,787 --> 00:12:58,431
about what you're really good at.

257
00:12:58,561 --> 00:13:02,187
Are you good at positioning yourself as an
authority or someone else as an authority?

258
00:13:02,283 --> 00:13:03,387
Then build an audience.

259
00:13:03,509 --> 00:13:05,501
Sell courses and sell services.

260
00:13:05,570 --> 00:13:08,057
Are you good at systematizing processes?

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00:13:08,187 --> 00:13:08,544
Good.

262
00:13:08,796 --> 00:13:10,701
Then build agency infrastructure.

263
00:13:10,701 --> 00:13:16,057
Use API integration to automate what your
competitors are still doing manually by

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00:13:16,057 --> 00:13:20,231
hand, or maybe they're doing it by pasting
all these different tools together.

265
00:13:20,379 --> 00:13:21,901
Are you good at building products?

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00:13:21,927 --> 00:13:22,431
Good.

267
00:13:22,544 --> 00:13:23,935
Then go build a product.

268
00:13:23,944 --> 00:13:27,335
The ChatGPT store could be your
on-ramp right now, but don't

269
00:13:27,353 --> 00:13:29,840
pretend ChatGPT is your moat.

270
00:13:29,866 --> 00:13:33,022
Don't pretend that AI is
your moat, because it's not.

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00:13:33,118 --> 00:13:36,596
It's just the shovel and
you are the miner, okay?

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00:13:36,796 --> 00:13:39,614
People who make the most money in
the next couple of years, two to

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00:13:39,614 --> 00:13:43,274
three years, will not be the ones
chasing all the AI hype, all the

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00:13:43,274 --> 00:13:46,327
ChatGPT or Claude or Perplexity hype.

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00:13:46,544 --> 00:13:50,796
They're gonna be the ones who learn from
it and leverage it to build something

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00:13:50,796 --> 00:13:56,657
real and are now quietly capitalizing on
an audience that took them six, eight,

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00:13:56,666 --> 00:13:58,527
twelve, eighteen months to develop.

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00:13:58,692 --> 00:14:01,066
They're not selling
ChatGPT courses anymore.

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00:14:01,066 --> 00:14:01,509
No.

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00:14:01,692 --> 00:14:06,422
They're selling what ChatGPT and AI
enabled them to build, their positioning,

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00:14:06,535 --> 00:14:08,501
their framework, their results.

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00:14:08,640 --> 00:14:10,135
The AI is invisible.

283
00:14:10,274 --> 00:14:12,214
The business is visible.

284
00:14:12,222 --> 00:14:16,622
The real game is always the same game,
no matter how you're playing it and

285
00:14:16,622 --> 00:14:18,144
what tools you're using to play it with.

286
00:14:18,327 --> 00:14:20,770
Build trust, deliver results, and repeat.

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00:14:20,901 --> 00:14:23,970
The AI just makes those
first two steps ways faster.

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00:14:24,135 --> 00:14:26,927
Real quick here, if this episode
is hitting a little differently

289
00:14:26,927 --> 00:14:28,022
for you, maybe it's hitting home.

290
00:14:28,031 --> 00:14:30,596
If you're sitting there thinking,
"Okay, I need a clear roadmap to

291
00:14:30,596 --> 00:14:33,761
this," uh, then I want you to-- I wanna
point you towards something that was

292
00:14:33,761 --> 00:14:35,335
built exactly for parents like you.

293
00:14:35,335 --> 00:14:37,266
It's called the AI Escape Plan Newsletter.

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00:14:37,370 --> 00:14:40,744
Every single week, I send out
practical AI-powered strategies

295
00:14:40,822 --> 00:14:43,318
designed specifically for parents
who are ready to stop trading

296
00:14:43,318 --> 00:14:46,292
time for money and start building
something real, their own audience.

297
00:14:46,318 --> 00:14:49,135
No fluff, no hype, no
overnight richest nonsense.

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00:14:49,135 --> 00:14:52,953
Just real steps, real tools, real
frameworks, and real models that

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00:14:52,953 --> 00:14:54,770
can fit around your family life.

300
00:14:54,866 --> 00:14:57,692
A-again, the AI isn't
the business, you are.

301
00:14:57,866 --> 00:15:01,231
The newsletter just hands you
the shovel that you use can, you

302
00:15:01,240 --> 00:15:02,874
can use to dig your own mine.

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00:15:02,883 --> 00:15:05,744
We're talking about strategies you
can implement on Saturday morning

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00:15:05,944 --> 00:15:09,274
before the kids wake up and have it
running on autopilot by Sunday night.

305
00:15:09,422 --> 00:15:11,996
More money, more freedom, and
more of what really matters.

306
00:15:12,240 --> 00:15:15,248
Head on over to darkhorseinsider.com
and get signed up right now.

307
00:15:15,431 --> 00:15:17,935
Your roadmap to breaking
free is waiting for you.

308
00:15:18,161 --> 00:15:21,937
So- Let's step back and zoom out
for a second because what we've

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00:15:21,937 --> 00:15:26,389
been talking about isn't really
just about AI or ChatGPT or

310
00:15:26,424 --> 00:15:28,694
Claude or Anthropic or whatever.

311
00:15:28,850 --> 00:15:29,598
It never was.

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00:15:29,641 --> 00:15:32,494
What we've been talking about is
probably the oldest pattern in

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00:15:32,502 --> 00:15:34,702
history of economic disruption.

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00:15:34,859 --> 00:15:39,389
Every single time a new technology
emerges, the printing press, the internet,

315
00:15:39,546 --> 00:15:43,885
social media, smartphones, there's always
a gold rush phase every single time.

316
00:15:43,894 --> 00:15:45,737
The early movers make the fast money.

317
00:15:45,954 --> 00:15:49,859
The masses, they tend to arrive late,
and then the tool gets commoditized.

318
00:15:50,250 --> 00:15:52,667
Then the real winners begin to emerge.

319
00:15:52,711 --> 00:15:56,502
Not the ones who had the best tool,
the ones who built the best businesses

320
00:15:56,589 --> 00:15:58,572
around the tool or with the tool.

321
00:15:58,711 --> 00:16:02,981
AI is just the latest chapter in that
story, and here's why this matters for

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00:16:02,981 --> 00:16:07,050
you specifically as a parent, as an
entrepreneur, as someone who's juggling

323
00:16:07,050 --> 00:16:11,537
school pickups and mortgage payments and,
and the quiet dream of something better.

324
00:16:11,598 --> 00:16:16,638
The window isn't closed, but it has
shifted And the entrepreneurs who win

325
00:16:16,638 --> 00:16:20,907
in this next phase aren't gonna be
the ones who know the most about AI.

326
00:16:21,290 --> 00:16:24,455
They're gonna be the ones who know
the most about their audience, who

327
00:16:24,455 --> 00:16:27,821
know the most about their market, and
who know the most about their unique

328
00:16:27,847 --> 00:16:34,307
value, and who use AI to deliver that
value faster, cheaper, and at scale.

329
00:16:34,586 --> 00:16:36,212
And not always just cheaper, right?

330
00:16:36,290 --> 00:16:40,725
Delivering the most value for
the least amount of money.

331
00:16:40,847 --> 00:16:43,212
I don't wanna say cheap 'cause then
you're-- that's a race to the bottom.

332
00:16:43,247 --> 00:16:43,664
You with me?

333
00:16:43,664 --> 00:16:44,142
Okay, good.

334
00:16:44,186 --> 00:16:47,664
But the bigger paradigm is
this: AI is the great equalizer.

335
00:16:47,786 --> 00:16:51,560
It levels the playing field between the
solo parent working at the kitchen table

336
00:16:51,560 --> 00:16:56,021
at 10 PM and the corporate market team--
marketing team with a six-figure budget

337
00:16:56,160 --> 00:17:01,160
and big swanky offices in the downtown
me- major media city across the world.

338
00:17:01,360 --> 00:17:05,473
But only if you show up with a strategy,
only if you show up as a business

339
00:17:05,481 --> 00:17:08,447
owner first and an AI user second.

340
00:17:08,612 --> 00:17:11,786
The technology is evolving
and will keep evolving.

341
00:17:11,986 --> 00:17:13,873
The phases keep shifting.

342
00:17:13,873 --> 00:17:15,055
I went through four of them.

343
00:17:15,099 --> 00:17:19,247
There's probably three or four coming
up on the horizon quickly as I'm

344
00:17:19,247 --> 00:17:20,273
sharing this with you right now.

345
00:17:20,273 --> 00:17:22,577
But the fundamentals
will always be the same.

346
00:17:22,751 --> 00:17:25,594
Trust, value, audience, results.

347
00:17:25,612 --> 00:17:27,177
Those will never change.

348
00:17:27,386 --> 00:17:29,586
They never have, and
they never will, okay?

349
00:17:29,821 --> 00:17:32,855
So all that said, this is a time I'm gonna
hit you with a little bit of whispered

350
00:17:32,855 --> 00:17:36,464
wisdom and give you a sticky lesson
that I want you to walk away with today.

351
00:17:36,612 --> 00:17:39,516
The shovel does not dig
the mine, the miner does.

352
00:17:39,542 --> 00:17:43,916
AI, ChatGPT, Claude, and all the
different LLMs out there is probably

353
00:17:43,916 --> 00:17:47,707
one of the most powerful shovels ever
handed to an entrepreneur, to you.

354
00:17:47,864 --> 00:17:51,490
But the shovel sitting in the corner of
your garage does not make you any money.

355
00:17:51,716 --> 00:17:52,864
It won't find any gold.

356
00:17:53,021 --> 00:17:56,229
You're gonna have to pick it up,
you're gonna have to know where to dig,

357
00:17:56,429 --> 00:17:59,212
and you're gonna have to be willing
to get yourself a little dirty and

358
00:17:59,221 --> 00:18:01,534
build something with what you find.

359
00:18:01,930 --> 00:18:03,034
With what it is you dig up.

360
00:18:03,217 --> 00:18:07,104
Most people are, are waiting for
that perfect moment, that perfect

361
00:18:07,174 --> 00:18:12,226
tool, that perfect version of AI
that finally makes it easy enough.

362
00:18:12,382 --> 00:18:13,347
I don't like that shovel.

363
00:18:13,347 --> 00:18:14,347
I need a better shovel.

364
00:18:14,504 --> 00:18:16,356
No, the moment isn't coming.

365
00:18:16,582 --> 00:18:18,461
The tool is already good enough.

366
00:18:18,530 --> 00:18:23,478
The question is whether you are ready
to use it like a business owner and not

367
00:18:23,487 --> 00:18:25,895
just somebody looking to get rich quick.

368
00:18:26,061 --> 00:18:28,765
Here's your specific action, and I
want you to do this right after you

369
00:18:28,765 --> 00:18:30,261
finish listening to this episode today.

370
00:18:30,339 --> 00:18:33,234
Not tomorrow, not next week, right
after you're finished listening to it.

371
00:18:33,495 --> 00:18:37,147
Go ahead and open up whatever AI you're
using, ChatGPT or whatever it is.

372
00:18:37,278 --> 00:18:40,939
Think about one skill, one area
of knowledge, and one industry

373
00:18:40,939 --> 00:18:42,991
you know better than most people.

374
00:18:43,139 --> 00:18:45,000
Maybe it's just most of your friends.

375
00:18:45,034 --> 00:18:45,913
Maybe it's real estate.

376
00:18:45,930 --> 00:18:46,956
Maybe it's fitness.

377
00:18:47,008 --> 00:18:47,887
Maybe it's diet.

378
00:18:47,939 --> 00:18:48,408
I don't know.

379
00:18:48,408 --> 00:18:49,530
Maybe it's homeschooling.

380
00:18:49,547 --> 00:18:51,687
Maybe it's bookkeeping
for small businesses.

381
00:18:51,704 --> 00:18:55,400
Whatever it is, type in this
prompt: "I am an expert in,"

382
00:18:55,530 --> 00:18:57,104
give it your area of expertise.

383
00:18:57,261 --> 00:19:02,704
"Help me identify three ways that I
could use AI to deliver value to others

384
00:19:02,747 --> 00:19:04,834
in this space and generate income."

385
00:19:05,292 --> 00:19:06,327
Read what comes back.

386
00:19:06,483 --> 00:19:07,083
Pick one.

387
00:19:07,248 --> 00:19:08,005
Write it down.

388
00:19:08,196 --> 00:19:10,040
Or engage in a conversation.

389
00:19:10,040 --> 00:19:13,214
"Well, get a little more specific
on those two." All right?

390
00:19:13,387 --> 00:19:15,109
That's your front door to the gold mine.

391
00:19:15,335 --> 00:19:16,640
You don't need a perfect plan.

392
00:19:16,918 --> 00:19:19,161
You need a starting
point, and now guess what?

393
00:19:19,240 --> 00:19:22,335
After you put in that prompt
and get some engagement from

394
00:19:22,335 --> 00:19:24,414
the AI, you'll have one, okay?

395
00:19:24,579 --> 00:19:25,309
So let's bring this home.

396
00:19:25,553 --> 00:19:29,770
Today we walked through the full evolution
of making money with ChatGPT from the

397
00:19:29,770 --> 00:19:34,318
Wild West prompt-selling days way back
in 2022, he says way back, it's 2026

398
00:19:34,327 --> 00:19:38,727
now, through the implementation phase
into the systems and audience-building

399
00:19:38,761 --> 00:19:40,753
era that we're living in right now.

400
00:19:41,014 --> 00:19:45,031
We talked about why AI was
never the moat that you are.

401
00:19:45,257 --> 00:19:48,935
We talked about information symmetry,
about owning your audience, about

402
00:19:48,944 --> 00:19:52,892
building something that lasts
beyond the next AI model update.

403
00:19:53,127 --> 00:19:56,040
The window is shifting,
but it's not closed.

404
00:19:56,127 --> 00:20:01,083
Entrepreneurs that move now with strategy,
with clarity, and with that business owner

405
00:20:01,083 --> 00:20:05,448
mindset are going to be the ones that
are going to look back two years from now

406
00:20:05,561 --> 00:20:08,979
and say something like this: "That was
the moment everything changed for me."

407
00:20:09,109 --> 00:20:12,718
Don't be the person who just watches
it happen, who sits up there on

408
00:20:12,718 --> 00:20:15,996
their, on their front porch or maybe
just in their easy chair in front

409
00:20:15,996 --> 00:20:19,744
of the TV going, "Yeah, I wish I
would've done that." I want you to

410
00:20:19,753 --> 00:20:21,735
be the person who made it happen.

411
00:20:21,770 --> 00:20:24,283
And if this episode fired you up
a little bit, right, just go ahead

412
00:20:24,283 --> 00:20:27,744
and share it with someone you know
who's on the fence about AI and how

413
00:20:27,744 --> 00:20:29,283
it could make their business better.

414
00:20:29,318 --> 00:20:30,979
They need to hear it as much as you do.

415
00:20:30,979 --> 00:20:33,874
And if you've, you haven't already,
go on over to Dark Horse Insider

416
00:20:33,874 --> 00:20:36,414
and go ahead and grab your spot
on the AI Escape Plan newsletter.

417
00:20:36,622 --> 00:20:38,231
Your roadmap is waiting.

418
00:20:38,466 --> 00:20:40,935
Go pick up the shovel and start digging.

419
00:20:41,135 --> 00:20:43,840
In the meantime, think
successfully and take action.