EP 544 The AI Entrepreneur Divide: How the Side Hustle Market Split in Two

1
00:00:00,000 --> 00:00:05,863
More than 1.57 billion people globally
work freelance, or in gig jobs.

2
00:00:05,945 --> 00:00:09,299
Right now, as you're listening to
this, this very moment, that's nearly

3
00:00:09,436 --> 00:00:12,109
half of the entire world's workforce.

4
00:00:12,109 --> 00:00:13,718
But here's what most of you.

5
00:00:13,886 --> 00:00:17,377
Trying to build something on the
side don't seem to understand.

6
00:00:17,431 --> 00:00:21,222
Even my parent entrepreneurs out
there, there is an invisible line

7
00:00:21,495 --> 00:00:25,531
that's drawn to the middle of that
massive economy I just mentioned.

8
00:00:25,586 --> 00:00:29,268
On one side, you have all the
people still playing by the pre AI

9
00:00:29,268 --> 00:00:33,086
rules, watching their income shrink
and watching their opportunities.

10
00:00:33,086 --> 00:00:33,168
Poof.

11
00:00:34,104 --> 00:00:35,740
Disappear on the other side.

12
00:00:35,904 --> 00:00:39,886
You have a much smaller group
quietly building AI powered income

13
00:00:39,886 --> 00:00:43,677
streams that did not even exist
as the list three years ago.

14
00:00:43,813 --> 00:00:46,622
That dividing line was
November 30th, 2022.

15
00:00:46,677 --> 00:00:49,759
And for those of you that don't know,
that's the day that chat GPT launched

16
00:00:49,895 --> 00:00:55,486
and permanently split the entire side
hustle world into two eras before ai.

17
00:00:55,786 --> 00:01:00,231
After ai, and if you are an entrepreneur,
a parent or whatever, trying to build

18
00:01:00,231 --> 00:01:03,777
something on the side, which side
of this line are you currently on?

19
00:01:03,995 --> 00:01:07,022
And the reason I ask this is 'cause in
the next 20 minutes or so, I'm gonna

20
00:01:07,022 --> 00:01:11,631
show you exactly how you can get on
the winning side and why waiting any

21
00:01:11,631 --> 00:01:13,513
longer could cost you everything.

22
00:01:18,449 --> 00:01:18,886
What is up?

23
00:01:18,886 --> 00:01:19,322
What is up?

24
00:01:19,322 --> 00:01:20,140
What the hell is up?

25
00:01:20,140 --> 00:01:23,086
My dark horse, friends and family, welcome
back to another episode of the Dark Horse

26
00:01:23,086 --> 00:01:27,531
Entrepreneur AI Escape Plan, where we
break free from the grind, share AI power

27
00:01:27,531 --> 00:01:31,486
tips and side hustle strategies, and
support my amazing parents out there, like

28
00:01:31,486 --> 00:01:33,395
the modern day trailblazers that they are.

29
00:01:33,586 --> 00:01:37,213
And if you know someone that's dreaming
of ditching the grind and still makes

30
00:01:37,213 --> 00:01:40,740
time for those amazing little munchkins in
their life, you know, bedtime stories and.

31
00:01:40,840 --> 00:01:43,050
Mealtimes, go ahead and
forward this episode to them.

32
00:01:43,377 --> 00:01:46,377
Okay, so we're, we are talking
about the AI side hustle

33
00:01:46,377 --> 00:01:50,495
revolution, how smart entrepreneurs
are building the new economy.

34
00:01:50,495 --> 00:01:52,922
But there's three things specifically
I wanna make sure you walk

35
00:01:52,922 --> 00:01:54,968
away with from this show today.

36
00:01:55,022 --> 00:01:55,213
One.

37
00:01:55,627 --> 00:01:56,609
Are the shocking numbers.

38
00:01:56,800 --> 00:02:02,200
How Chat GT's launch triggered the fastest
job market transformation in history in

39
00:02:02,200 --> 00:02:07,354
why traditional freelancers lost like
5.2% of their earnings almost overnight.

40
00:02:07,572 --> 00:02:11,145
Number two is the three side hustle
personas that I began to see.

41
00:02:11,200 --> 00:02:15,836
I want you to meet the the sole traders,
the hashtag hustlers, and the try hustlers

42
00:02:15,890 --> 00:02:17,854
who are thriving in the AI economy.

43
00:02:18,177 --> 00:02:21,750
While everyone else out there seems to
be struggling with outdated strategies.

44
00:02:21,750 --> 00:02:24,777
And then number three is the
parent entrepreneur advantage.

45
00:02:24,777 --> 00:02:26,877
And don't dip out on me if
you're not a parent, okay?

46
00:02:27,068 --> 00:02:30,068
But I do want you to see why busy
moms and dads actually have a

47
00:02:30,068 --> 00:02:33,886
secret weapon in the AI economy that
many of the full-time employees do

48
00:02:33,886 --> 00:02:36,095
not have, and how to leverage it.

49
00:02:36,277 --> 00:02:37,450
Starting this week.

50
00:02:37,477 --> 00:02:40,286
Heck, you can start it today after you're
finished listening to this episode.

51
00:02:40,340 --> 00:02:44,322
So here's the truth that's gonna make
many of you a little uncomfortable.

52
00:02:44,350 --> 00:02:46,804
I always like to give you a
little uncomfortable truth.

53
00:02:46,804 --> 00:02:49,068
I, I'm not here trying to stroke your ego.

54
00:02:49,259 --> 00:02:52,695
If you are still building side
hustles the way many people did back

55
00:02:52,695 --> 00:02:54,850
in 2021, you're not just behind.

56
00:02:54,904 --> 00:02:57,304
You are actually becoming irrelevant.

57
00:02:57,604 --> 00:02:59,813
And I'm not saying that to scare you.

58
00:03:00,277 --> 00:03:01,340
I'm saying it because.

59
00:03:01,622 --> 00:03:04,649
I've seen the data and I've lived
through this transition myself, and

60
00:03:04,677 --> 00:03:06,777
I think I know what's coming next.

61
00:03:06,859 --> 00:03:07,649
But here's what I want you to do.

62
00:03:08,004 --> 00:03:09,013
I want you to picture this.

63
00:03:09,095 --> 00:03:11,249
It's 9:30 PM on a Tuesday night.

64
00:03:11,604 --> 00:03:14,277
The kids are asleep, the dishes
are done, and you've got your

65
00:03:14,277 --> 00:03:15,968
laptop open on the kitchen table.

66
00:03:16,104 --> 00:03:19,677
You're scrolling through Upwork and
you're looking at the same freelance

67
00:03:19,677 --> 00:03:21,777
writing gigs you have been bidding on.

68
00:03:22,045 --> 00:03:22,536
For months.

69
00:03:22,700 --> 00:03:25,154
You see a project that's perfect for you.

70
00:03:25,290 --> 00:03:28,618
It's a blog post for a small business,
exactly the kind of work that you've been

71
00:03:28,618 --> 00:03:30,690
doing successfully for the past two years.

72
00:03:30,690 --> 00:03:31,399
So what do you do?

73
00:03:31,563 --> 00:03:34,945
Well, of course you craft out
thoughtful proposal highlighting your

74
00:03:34,945 --> 00:03:38,545
experience, your understanding of
the industry and your track record

75
00:03:38,545 --> 00:03:41,709
of meeting deadlines even though you
have kids running around your home.

76
00:03:42,177 --> 00:03:45,586
You submit a bid of 50 bucks per
article, that's fair, and it's

77
00:03:45,586 --> 00:03:49,104
even really generously fair given
the quality that you deliver.

78
00:03:49,213 --> 00:03:51,668
The next morning, you check your phone
while you're sipping your coffee.

79
00:03:51,777 --> 00:03:56,577
17 other bids came in overnight on that
same job, and here's what made your

80
00:03:56,577 --> 00:04:01,486
stomach drop, where half of them were
priced at 15 bucks an article and some.

81
00:04:01,781 --> 00:04:03,390
As low as eight, right?

82
00:04:03,390 --> 00:04:04,836
You almost drop your coffee cup.

83
00:04:04,890 --> 00:04:09,118
You're thinking, how can anyone write
quality for eight bucks an article?

84
00:04:09,499 --> 00:04:10,727
And then you see the proposals.

85
00:04:11,163 --> 00:04:13,318
They're not from writers
competing on price.

86
00:04:13,427 --> 00:04:17,109
They're from people who discovered that
they could use chat GPT to generate

87
00:04:17,109 --> 00:04:21,772
articles in minutes, and then spent a few
more minutes editing them into something.

88
00:04:22,031 --> 00:04:22,359
Decent.

89
00:04:22,631 --> 00:04:26,395
So you're not just competing with other
parents trying to make ends meet anymore.

90
00:04:26,450 --> 00:04:27,159
No, no, no.

91
00:04:27,213 --> 00:04:31,686
You are competing with people who have
figured out how to use AI to work 10 times

92
00:04:31,686 --> 00:04:34,222
faster than you ever could by yourself.

93
00:04:34,386 --> 00:04:38,204
Now, picture yourself six months later,
you've tried lowering your prices, but

94
00:04:38,204 --> 00:04:41,609
you can't go below 25 bucks an article
and still make it worth your time.

95
00:04:41,845 --> 00:04:42,045
So.

96
00:04:42,577 --> 00:04:43,559
Your work is drying up.

97
00:04:43,804 --> 00:04:46,286
The clients who used to come back
to you month after month after

98
00:04:46,286 --> 00:04:49,531
month are now working with AI
assisted writers who can deliver

99
00:04:49,722 --> 00:04:52,231
quality articles faster and cheaper.

100
00:04:52,477 --> 00:04:55,204
You're sitting at that same kitchen
table, but this time you're not

101
00:04:55,204 --> 00:04:56,704
looking at freelance platforms.

102
00:04:56,922 --> 00:05:00,550
You're wondering if this whole damn
side hustle dream was just that a

103
00:05:00,550 --> 00:05:04,259
dream, maybe even a nightmare, maybe you
should just accept that your corporate

104
00:05:04,259 --> 00:05:06,631
job is the only real option you have.

105
00:05:07,281 --> 00:05:11,209
For steady income, but here's where
the story takes a turn, because while

106
00:05:11,209 --> 00:05:15,218
you're watching your old income stream
disappear, something else is happening.

107
00:05:15,463 --> 00:05:18,409
There are new opportunities
being created faster than the

108
00:05:18,409 --> 00:05:19,609
old ones are being destroyed.

109
00:05:19,827 --> 00:05:20,372
Here's what I want you to do.

110
00:05:20,372 --> 00:05:23,781
I want you to picture yourself
discovering the same AI tools that seem

111
00:05:23,781 --> 00:05:28,609
to threaten your writing work that could
actually become your secret weapon.

112
00:05:28,881 --> 00:05:30,518
So instead of competing with ai.

113
00:05:31,081 --> 00:05:32,636
You are gonna learn to
collaborate with it.

114
00:05:32,909 --> 00:05:36,809
You're gonna use chat TPT to research
topics and to generate outlines.

115
00:05:37,027 --> 00:05:40,518
But you are gonna be the one
to bring in your human insight.

116
00:05:40,518 --> 00:05:42,345
You're gonna bring in your understanding.

117
00:05:42,345 --> 00:05:45,918
You're gonna bring in what you
know your clients need, your

118
00:05:45,918 --> 00:05:47,527
ability to connect emotionally.

119
00:05:47,777 --> 00:05:51,295
With your audience, suddenly you're
no longer a freelance writer.

120
00:05:51,349 --> 00:05:51,868
No, no, no.

121
00:05:52,059 --> 00:05:56,068
You are a content strategist who
can deliver comprehensive marketing

122
00:05:56,068 --> 00:06:00,840
packages in half the time that it used
to take you to write a single article.

123
00:06:01,059 --> 00:06:03,240
Your clients aren't just
buying words anymore.

124
00:06:03,513 --> 00:06:04,468
They're buying strategy.

125
00:06:04,522 --> 00:06:08,095
If they're buying insight and they're
buying results, six months after that,

126
00:06:08,095 --> 00:06:09,704
you're back at that same kitchen table.

127
00:06:09,813 --> 00:06:12,595
But this time you're not
bidding on $50 articles anymore.

128
00:06:12,622 --> 00:06:13,195
No.

129
00:06:13,250 --> 00:06:17,995
You are reviewing proposals for
$2,000 content strategy packages.

130
00:06:18,440 --> 00:06:20,704
You're not competing with
hundreds of other freelancers.

131
00:06:20,731 --> 00:06:20,922
Nope.

132
00:06:21,195 --> 00:06:26,540
You're one of a small group of people who
understand how to use AI to amplify human

133
00:06:26,540 --> 00:06:28,749
creativity rather than just replace it.

134
00:06:28,886 --> 00:06:33,004
The question is not whether AI is changing
the game because that's already happened.

135
00:06:33,059 --> 00:06:34,231
It has a hundred percent.

136
00:06:34,531 --> 00:06:38,486
The question is, which version of
yourself do you want to be the one

137
00:06:38,486 --> 00:06:42,304
watching the opportunities disappear,
or the one creating the new ones?

138
00:06:42,413 --> 00:06:42,659
So.

139
00:06:42,927 --> 00:06:44,945
Let's talk about the new
AI side hustle framework.

140
00:06:45,163 --> 00:06:49,254
As I see it happening, let me break down
exactly what's happening and how you can

141
00:06:49,254 --> 00:06:51,709
position yourself on the winning side.

142
00:06:51,927 --> 00:06:52,227
Okay?

143
00:06:52,445 --> 00:06:54,736
We're gonna start with the numbers
that are gonna tell a story here.

144
00:06:54,981 --> 00:07:00,027
When Chatt PT launched in November 30th,
2022, it shattered every single adoption

145
00:07:00,027 --> 00:07:02,509
record in consumer technology history.

146
00:07:02,509 --> 00:07:04,936
Up to that point, 1
million users signed up.

147
00:07:05,159 --> 00:07:07,286
In five days, let that
sink in for a second.

148
00:07:07,831 --> 00:07:11,213
A hundred million monthly
users were on board by January,

149
00:07:11,213 --> 00:07:12,877
2023, just a few months later.

150
00:07:13,122 --> 00:07:17,349
For context, for those of you that know
TikTok, everyone knows TikTok is huge.

151
00:07:17,513 --> 00:07:19,913
It took nine months to
reach that same milestone.

152
00:07:20,159 --> 00:07:24,304
Instagram took two and a half years to
reach that milestone, and here's the.

153
00:07:24,681 --> 00:07:25,472
The scary thing.

154
00:07:25,663 --> 00:07:33,000
The job market felt it almost instantly
in 2022, say 519 job postings called for

155
00:07:33,000 --> 00:07:35,563
this thing called generative AI knowledge.

156
00:07:35,645 --> 00:07:39,109
However, by the end of 2023, just
a little over a year later, there

157
00:07:39,109 --> 00:07:41,781
are more than 10,000 job listing.

158
00:07:42,054 --> 00:07:45,572
Requesting the same thing, but here's the
part that they don't talk about enough.

159
00:07:45,681 --> 00:07:49,663
While those new jobs are being
created, existing ones were vanishing.

160
00:07:50,045 --> 00:07:53,345
Maybe they do talk about it enough in some
places, but in other places they do not.

161
00:07:53,454 --> 00:07:56,590
According to Washington
University, and NYU researchers

162
00:07:56,672 --> 00:07:59,563
at GPTs release caused a 2% drop.

163
00:07:59,859 --> 00:08:05,695
In writing jobs on on major freelance
platforms and a 5.2 plunge in monthly

164
00:08:05,695 --> 00:08:12,049
earnings freelancers were submitting
between 51 and 62% fewer bids after

165
00:08:12,049 --> 00:08:14,559
chat GBT was launched out there.

166
00:08:14,613 --> 00:08:14,804
Yeah.

167
00:08:14,831 --> 00:08:14,859
Okay.

168
00:08:15,672 --> 00:08:20,527
So let me tell you about the three
categories of ai, era side hustlers

169
00:08:20,745 --> 00:08:22,218
as they're starting to emerge.

170
00:08:22,272 --> 00:08:25,136
'cause based on my research and
conversations with a number of

171
00:08:25,136 --> 00:08:27,754
other entrepreneurs out there,
parents and non-parents that are out

172
00:08:27,754 --> 00:08:31,354
there building side hustles, three
distinct personas are emerging.

173
00:08:31,854 --> 00:08:34,009
Or have emerged depending
on your perspective.

174
00:08:34,145 --> 00:08:37,827
And they are the sole trader, the
hashtag hustler, and the try hustler.

175
00:08:37,909 --> 00:08:38,127
Alright?

176
00:08:38,318 --> 00:08:41,836
The sole trader, 79% of my
new side hustlers out there,

177
00:08:41,836 --> 00:08:42,763
maybe you're one of them.

178
00:08:43,036 --> 00:08:45,845
These are the people building
ventures around their passions,

179
00:08:46,036 --> 00:08:47,536
around their personal interests.

180
00:08:47,699 --> 00:08:50,286
But now they have AI to help them scale.

181
00:08:50,840 --> 00:08:51,468
What they love.

182
00:08:51,550 --> 00:08:53,895
Think of it like the
mom who loves cooking.

183
00:08:54,004 --> 00:08:58,395
Now, she's going to use AI to create rep
recipe content, to create meal planning

184
00:08:58,395 --> 00:09:02,840
guides, and to create cooking courses at
scale, at a scale she never cooked before.

185
00:09:02,949 --> 00:09:05,513
Okay, now let's move on
to the hashtags hustlers.

186
00:09:05,513 --> 00:09:07,177
These about 59% of the folks out there.

187
00:09:07,772 --> 00:09:12,354
These hustlers tap into social media
trends, but use AI to create content

188
00:09:12,354 --> 00:09:14,918
faster and far more consistently
than they could without it.

189
00:09:15,054 --> 00:09:18,272
They're the ones that are running those,
uh, quote unquote faceless YouTube

190
00:09:18,272 --> 00:09:19,745
channels that you've seen so much about.

191
00:09:19,745 --> 00:09:23,427
There, where the AI generates the
scripts, generates the voiceovers, and

192
00:09:23,427 --> 00:09:28,172
even generates the visuals in many cases,
with some of them reporting in monthly

193
00:09:28,172 --> 00:09:30,804
earnings of 5,000 to $10,000 a month.

194
00:09:30,804 --> 00:09:30,986
Yeah.

195
00:09:31,454 --> 00:09:32,518
That's nothing to sneeze at.

196
00:09:32,572 --> 00:09:35,190
And then lastly, we have the try hustlers.

197
00:09:35,245 --> 00:09:39,254
I estimate these are probably about 37%
of the entrepreneurs that are out there.

198
00:09:39,418 --> 00:09:42,472
These are the diversification
masters, right?

199
00:09:42,472 --> 00:09:45,009
They're the jugglers in
the entrepreneurial world.

200
00:09:45,036 --> 00:09:48,718
'cause they're juggling multiple
AI powered gigs simultaneously.

201
00:09:48,718 --> 00:09:51,827
They might run an AI assistant,
uh, copywriting service.

202
00:09:51,881 --> 00:09:54,745
Maybe they're creating digital
products with AI tools.

203
00:09:54,772 --> 00:09:57,254
Maybe they're managing
multiple social media accounts.

204
00:09:57,763 --> 00:10:01,663
Using automation and they're all doing
that from that same kitchen table that I

205
00:10:01,663 --> 00:10:05,345
was talking about earlier after their kids
go to bed or maybe while their kids are

206
00:10:05,345 --> 00:10:07,172
out in the backyard plaguing, who knows?

207
00:10:07,690 --> 00:10:12,109
Now there's a, I think there's a
parent advantage in this AI economy,

208
00:10:12,109 --> 00:10:15,763
and I know my show focuses a lot on
parents, but all entrepreneurs benefit

209
00:10:15,763 --> 00:10:16,990
from the content we share here.

210
00:10:17,209 --> 00:10:18,681
But I do tend to lean into my parents.

211
00:10:18,681 --> 00:10:19,254
So here we go.

212
00:10:19,336 --> 00:10:24,572
Here's something that most people, I don't
think realize, busy parents actually have

213
00:10:24,763 --> 00:10:27,190
a secret advantage in this AI economy.

214
00:10:27,300 --> 00:10:31,663
Go ahead and lean in and listen to me here
while full-time employees are stuck in

215
00:10:31,663 --> 00:10:34,309
meetings and stuck in corporate processes.

216
00:10:34,663 --> 00:10:39,872
Parents working side hustles have the
flexibility to experiment, the flexibility

217
00:10:39,872 --> 00:10:44,754
to adapt, and the flexibility to
pivot really quickly and, and the data

218
00:10:44,781 --> 00:10:47,481
backs this up, which is why I really
am comfortable saying this with you.

219
00:10:47,481 --> 00:10:53,318
Now, about 54% of freelancers now
reporting advanced AI skills compared

220
00:10:53,318 --> 00:10:56,918
to just about 38% of the full-time
employees that are out there.

221
00:10:57,127 --> 00:10:57,400
Right.

222
00:10:57,645 --> 00:11:00,618
There's way more freelancers
reporting this advanced AI skills

223
00:11:00,890 --> 00:11:02,036
than our full-time employees.

224
00:11:02,281 --> 00:11:05,909
The gap helps freelancers stay in demand.

225
00:11:06,154 --> 00:11:06,781
Hear me on that?

226
00:11:07,027 --> 00:11:11,554
That gap is keeping you as a freelancer
on in demand, especially when it

227
00:11:11,554 --> 00:11:15,481
comes to complex and creative tasks
that you can use AI to help you with.

228
00:11:15,677 --> 00:11:19,386
So let's talk about these new high
value skills because the side, the

229
00:11:19,386 --> 00:11:23,668
hustlers who are thriving aren't
just trying to compete with ai.

230
00:11:23,859 --> 00:11:27,677
They're learning to collaborate
with AI and they're, here are the

231
00:11:27,677 --> 00:11:29,313
skills I think that are actually.

232
00:11:29,490 --> 00:11:32,272
In demand, and they are, you know,
you've heard these, I, I'm probably

233
00:11:32,272 --> 00:11:35,300
not gonna tell you anything new
here, prompt engineering, ai, content

234
00:11:35,300 --> 00:11:37,590
editing, and AI assisted consulting.

235
00:11:37,590 --> 00:11:39,936
So let's make, give you a quick
little shot at each one of these.

236
00:11:39,936 --> 00:11:40,727
Prompt Engineering.

237
00:11:40,836 --> 00:11:43,127
Uh, as I mentioned earlier,
it's a job title that barely

238
00:11:43,127 --> 00:11:44,518
even existed three years ago.

239
00:11:44,627 --> 00:11:47,845
Today the average prompt engineer
in the United States at least

240
00:11:48,090 --> 00:11:50,245
earns about $129,000 a year.

241
00:11:50,518 --> 00:11:51,990
That's pretty good if you ask me.

242
00:11:52,554 --> 00:11:56,945
Even some of the entry level positions
start at about 90 KA year, and that

243
00:11:56,945 --> 00:11:59,127
takes us to AI content editing.

244
00:11:59,263 --> 00:12:03,190
If you look on Fiverr, the searches
for freelancers with AI content

245
00:12:03,245 --> 00:12:06,681
editing skills increased over 7,000.

246
00:12:06,772 --> 00:12:08,027
Percent, yes.

247
00:12:08,272 --> 00:12:10,700
7000% in just six months.

248
00:12:10,890 --> 00:12:15,500
These are people who can edit and
fact check and humanize AI generated

249
00:12:15,500 --> 00:12:19,645
content with ease, and they're gonna
be using AI to do it, trust me on this.

250
00:12:19,645 --> 00:12:22,072
Okay, and then finally,
the AI assisted consultant.

251
00:12:22,259 --> 00:12:27,713
This is all about taking your existing
expertise and then using AI to

252
00:12:27,740 --> 00:12:32,186
enhance it, to deliver it faster and
to deliver it more comprehensively.

253
00:12:32,268 --> 00:12:35,377
There are folks out there like
graphic designers, who now offer

254
00:12:35,377 --> 00:12:39,713
complete brand strategy packages
that they can publish and get back

255
00:12:39,713 --> 00:12:41,163
to their clients in half the time.

256
00:12:41,540 --> 00:12:41,895
Okay.

257
00:12:42,140 --> 00:12:46,286
And I, I, I think the big thing here is
that the tools are changing everything.

258
00:12:46,286 --> 00:12:49,913
So let me give you a tactical
breakdown of what I think is actually

259
00:12:49,913 --> 00:12:52,013
working, uh, for content creation.

260
00:12:52,068 --> 00:12:55,340
You got chat, GPT, you've got
Anthropics Claw, you got, uh,

261
00:12:55,368 --> 00:12:56,759
Google's, Gemini for writing.

262
00:12:56,759 --> 00:12:57,522
All three of those.

263
00:12:57,768 --> 00:13:01,286
Some are a little better and others
for, in certain genres, right?

264
00:13:01,449 --> 00:13:03,027
I, I like Claude for a little more.

265
00:13:03,504 --> 00:13:07,868
A little more emotional content like chat,
GBT for the more research based content.

266
00:13:08,113 --> 00:13:10,295
And then you have things like,
uh, tools like Jasper and

267
00:13:10,295 --> 00:13:12,231
copy AI for marketing content.

268
00:13:12,395 --> 00:13:14,822
Now, there are others out
there that I haven't tried yet.

269
00:13:14,986 --> 00:13:18,177
I can only share the ones that I've
tried and get back to you on for

270
00:13:18,177 --> 00:13:23,959
visuals, mid journey, open AI ideology,
Dolly, stable diffusion, Leonardo,

271
00:13:23,959 --> 00:13:25,263
all these for images, and of course.

272
00:13:25,650 --> 00:13:29,713
There's the ever, um, popular Canva
AI for some quick design work.

273
00:13:30,040 --> 00:13:33,586
Uh, when it comes to audio, you have
Murph AI for professional voiceovers.

274
00:13:33,586 --> 00:13:36,368
You have 11 labs, and I believe
there's a couple more out there, but

275
00:13:36,368 --> 00:13:39,422
those are the two that are coming
to mind right away for video runway.

276
00:13:40,213 --> 00:13:44,195
Cling AI are a couple of ones I use,
uh, pretty regularly for video creation.

277
00:13:44,304 --> 00:13:49,431
Nearly 63% of the content creators
out there are now regularly using AI

278
00:13:49,431 --> 00:13:51,368
assisted sccr script writing tools.

279
00:13:51,559 --> 00:13:56,768
65% of the video creators have
adopted AI in some form or fashion.

280
00:13:56,959 --> 00:14:00,804
53% of them say AI improved
their content quality.

281
00:14:01,595 --> 00:14:04,977
So we hear so many people saying,
oh, AI slo this, and AI SLO that.

282
00:14:04,977 --> 00:14:05,495
And I get it.

283
00:14:05,495 --> 00:14:09,013
There's plenty, there's enough of
that AI slot to go around, but there's

284
00:14:09,013 --> 00:14:13,813
still lots of folks that are getting
improvements in their content using

285
00:14:13,813 --> 00:14:19,786
ai, and they're 52% that are reporting
an increase in their own creativity as

286
00:14:19,840 --> 00:14:21,750
a result of the time that they save.

287
00:14:21,750 --> 00:14:22,922
So there's that factor as well.

288
00:14:23,004 --> 00:14:23,927
So let me give you a quick.

289
00:14:24,204 --> 00:14:27,150
Little implementation strategy for my
entrepreneurs out there, especially

290
00:14:27,150 --> 00:14:28,268
for my parent entrepreneurs.

291
00:14:28,513 --> 00:14:32,822
Here's your step-by-step approach to
building an AI powered side hustle that

292
00:14:32,822 --> 00:14:36,831
works around your limited time, whether
it's 'cause of the kids or the family,

293
00:14:36,831 --> 00:14:38,031
or anything else it's got going on.

294
00:14:38,250 --> 00:14:40,868
Week number one, you're gonna
do a skill assessment and

295
00:14:40,868 --> 00:14:41,877
you're gonna pick your tools.

296
00:14:42,245 --> 00:14:46,581
You're gonna choose one AI tool that
aligns with your existing skills.

297
00:14:46,745 --> 00:14:47,209
Hear me out.

298
00:14:47,209 --> 00:14:47,890
That's very important.

299
00:14:48,109 --> 00:14:49,772
What skillset do you already have?

300
00:14:50,018 --> 00:14:53,590
Let's pick a tool that's gonna
enhance that existing skill.

301
00:14:53,836 --> 00:14:56,454
So if you're good with words,
start with something like Chat,

302
00:14:56,454 --> 00:14:58,145
TPT or Philanthropics Clot.

303
00:14:58,445 --> 00:14:59,400
If you're more visual.

304
00:14:59,772 --> 00:15:02,609
Begin with Midjourney
or Dolly or ideogram.

305
00:15:02,690 --> 00:15:05,499
Okay, you with me Now, week
number two, you're gonna do some

306
00:15:05,499 --> 00:15:07,109
market research and some position.

307
00:15:07,109 --> 00:15:09,290
You're going to use AI
to research your market.

308
00:15:09,481 --> 00:15:11,472
Ask Chat GPTA prompt like this.

309
00:15:11,690 --> 00:15:13,518
What are the biggest pain points for.

310
00:15:13,695 --> 00:15:16,259
Your target market in 2026.

311
00:15:16,449 --> 00:15:20,404
Maybe even say for your target
market in your local area.

312
00:15:20,431 --> 00:15:21,359
'cause they may be different.

313
00:15:21,577 --> 00:15:24,959
You know, if you're targeting a
restaurant in Dallas, Texas, they

314
00:15:24,959 --> 00:15:28,586
may have different pain points than a
restaurant say in Seattle, Washington.

315
00:15:28,695 --> 00:15:29,459
It's just possible.

316
00:15:29,677 --> 00:15:32,568
So you're gonna say again, I'm
gonna gonna redo the prompt here.

317
00:15:32,568 --> 00:15:32,813
For you.

318
00:15:32,895 --> 00:15:35,050
What are the biggest
point pain points for.

319
00:15:35,295 --> 00:15:40,640
Your target market in 2026, and how
can AI assisted services solve them?

320
00:15:40,722 --> 00:15:46,122
Hit enter and start a conversation
with the AI to get what it is you need.

321
00:15:46,204 --> 00:15:49,040
So in week three, you're gonna
move to service deployment.

322
00:15:49,286 --> 00:15:52,777
You're gonna create your first
AI assisted service offering.

323
00:15:53,263 --> 00:15:54,136
Don't get me wrong here.

324
00:15:54,136 --> 00:15:56,863
This is not about replacing
your human creativity.

325
00:15:57,136 --> 00:16:00,436
This is about using AI
to just raise it way up.

326
00:16:00,436 --> 00:16:02,809
Turn it from seven to 12, okay?

327
00:16:02,809 --> 00:16:06,354
You're going to use AI to
amplify it, and then week four

328
00:16:06,490 --> 00:16:08,100
is all about client acquisition.

329
00:16:08,100 --> 00:16:11,754
You want to use AI to create some
compelling proposals, some portfolio

330
00:16:11,754 --> 00:16:13,527
pieces, some marketing content.

331
00:16:13,718 --> 00:16:18,327
The goal here is to land your first
paying client, even if they only pay you.

332
00:16:18,454 --> 00:16:22,599
$5, but you wanna land that first
paying client within 30 days.

333
00:16:22,627 --> 00:16:22,927
Okay?

334
00:16:23,199 --> 00:16:26,718
And if you're ready to stop competing with
AI and start collaborating with it, then I

335
00:16:26,718 --> 00:16:28,927
wanna help you build your AI escape plan.

336
00:16:29,036 --> 00:16:32,963
The AI Escape Plan Newsletter is
specifically designed for my parents who

337
00:16:32,963 --> 00:16:36,809
are looking to break free from their nine
to five grind using AI powered strategies.

338
00:16:36,809 --> 00:16:41,009
So each issue delivers practical
tested strategies to start, grow,

339
00:16:41,227 --> 00:16:42,809
and streamline side hustles.

340
00:16:43,000 --> 00:16:46,081
All designed to protect your family
time while still boosting your income.

341
00:16:46,081 --> 00:16:49,218
You could call it your roadmap
to more money, more freedom, and

342
00:16:49,218 --> 00:16:51,209
more of what truly matters to you.

343
00:16:51,372 --> 00:16:51,645
Okay?

344
00:16:51,645 --> 00:16:54,509
And I might even know what
it is you stick with me here.

345
00:16:54,618 --> 00:16:58,463
The people winning in the AI economy
are not the ones who are ignoring it.

346
00:16:59,036 --> 00:17:02,363
They're not the ones who are trying
to compete head to head with it.

347
00:17:02,363 --> 00:17:03,863
They're not knocking knuckles with it.

348
00:17:04,163 --> 00:17:08,472
They're the ones who've learned to work
alongside it as a thinking partner.

349
00:17:08,745 --> 00:17:10,790
So if you wanted to sign up for
the newsletter, go ahead and

350
00:17:10,790 --> 00:17:13,000
go over to Dark Horse Insider.

351
00:17:14,004 --> 00:17:17,168
Now here's what I think is really
happening at a, at a macro level.

352
00:17:17,168 --> 00:17:18,804
Let's back up and zoom out a little bit.

353
00:17:18,940 --> 00:17:22,322
We're witnessing the largest
economic transformation since

354
00:17:22,513 --> 00:17:23,822
the Industrial revolution.

355
00:17:23,850 --> 00:17:26,522
I'm, I'm not even gonna say since the
internet, and that may be in that one

356
00:17:26,522 --> 00:17:27,859
there, but I didn't do the analysis there.

357
00:17:28,022 --> 00:17:32,086
The AI market will grow
from 214 billion in 2024.

358
00:17:32,140 --> 00:17:35,604
Two of an estimated 1.3 trillion.

359
00:17:36,313 --> 00:17:39,286
By 2030, and that could
potentially be another trillion

360
00:17:39,286 --> 00:17:42,968
by 2032 and hitting 2.4 trillion.

361
00:17:43,213 --> 00:17:45,668
And this isn't, I don't think
it's just about technology.

362
00:17:45,804 --> 00:17:51,204
It's about the fundamental restructuring
of how value is being created and captured

363
00:17:51,531 --> 00:17:54,913
in our economy worldwide, wherever country
you may be listening to me right now.

364
00:17:55,159 --> 00:17:59,877
The digital content creation market
was valued at 32 billion in 2024.

365
00:18:00,436 --> 00:18:04,963
It has been expanding nearly 14%
every single year afterwards.

366
00:18:05,100 --> 00:18:07,963
Those are huge numbers, and here's,
here's an even deeper truth.

367
00:18:08,372 --> 00:18:12,736
This transformation is
creating a new class divide.

368
00:18:13,009 --> 00:18:15,245
It's not between the rich
and the poor anymore.

369
00:18:15,354 --> 00:18:18,277
It's between those who
understand how to leverage ai.

370
00:18:19,186 --> 00:18:22,077
And those who don't, and maybe they're,
maybe they understand how, but they

371
00:18:22,077 --> 00:18:27,040
just refuse to, between those who see
AI as a threat and those who see it as

372
00:18:27,040 --> 00:18:31,759
an amplifier for parents like you, maybe
this represents probably the greatest

373
00:18:31,759 --> 00:18:37,104
opportunity in your lifetime to build
location, independent time, flexible

374
00:18:37,104 --> 00:18:41,600
income streams that could actually
compete with traditional employment

375
00:18:41,600 --> 00:18:43,240
opportunities as we've come to know them.

376
00:18:43,759 --> 00:18:46,649
But really it's only gonna
be there if we act now.

377
00:18:46,840 --> 00:18:50,522
And I say that because we need to act
now while the landscape is still being

378
00:18:50,522 --> 00:18:54,613
defined, because once it's locked in,
might be it, it's gonna be 10 times

379
00:18:54,613 --> 00:18:57,395
harder to, to join this, this revolution.

380
00:18:57,422 --> 00:19:01,322
Let's, let's call it, okay, so here's
your whisker wisdom for this week.

381
00:19:01,431 --> 00:19:05,140
The AI revolution didn't
kill the side hustle.

382
00:19:05,249 --> 00:19:05,577
No.

383
00:19:05,777 --> 00:19:06,895
It just evolved it.

384
00:19:06,977 --> 00:19:10,331
The people who are winning right now
aren't the ones with the most technical

385
00:19:10,331 --> 00:19:14,313
skills or the biggest budgets, although
many of them are winning, but they're the

386
00:19:14,313 --> 00:19:19,740
ones who understand that AI is a force
multiplier, not a replacement for your

387
00:19:19,740 --> 00:19:21,649
human thinking and human creativity.

388
00:19:21,895 --> 00:19:23,913
So here's your specific
action for this week.

389
00:19:24,186 --> 00:19:26,749
Choose one task that you do regularly.

390
00:19:27,168 --> 00:19:30,686
In your current job, or better yet in
your side, hustle, maybe this's, just

391
00:19:30,686 --> 00:19:34,204
the one you're thinking of, and then
spend 30 minutes this weekend learning

392
00:19:34,204 --> 00:19:40,940
how AI could help you do that same task
50% faster or 40% better, or both, right?

393
00:19:41,077 --> 00:19:41,649
It happens.

394
00:19:41,649 --> 00:19:43,668
Remember the Harvard study
I talked about, okay?

395
00:19:43,777 --> 00:19:45,359
In a previous episode I talked about it.

396
00:19:45,440 --> 00:19:46,154
Don't try to automate.

397
00:19:46,640 --> 00:19:48,577
Everything at once,
that's a bit overwhelming.

398
00:19:48,577 --> 00:19:52,068
Just pick one thing and get
it dialed in and master it and

399
00:19:52,068 --> 00:19:53,350
then we'll move on to the next.

400
00:19:53,404 --> 00:19:57,304
And it doesn't matter whether it's writing
a better email, creating social media

401
00:19:57,304 --> 00:20:02,540
content, researching your market, or just
designing some simple graphics, find your

402
00:20:02,540 --> 00:20:04,700
first AI collaboration starting point.

403
00:20:05,136 --> 00:20:07,100
And start there and then step forward.

404
00:20:07,345 --> 00:20:11,163
The gap between those who master
AI assisted work and those who

405
00:20:11,163 --> 00:20:13,236
don't isn't going to stay small.

406
00:20:13,454 --> 00:20:17,218
It's gonna get bigger and bigger, and
eventually it's gonna become a chasm.

407
00:20:17,409 --> 00:20:20,354
You're gonna need an Elon
level rocket to traverse the

408
00:20:20,627 --> 00:20:21,795
choice, if you think about it.

409
00:20:22,159 --> 00:20:22,840
It's yours.

410
00:20:23,031 --> 00:20:25,295
It's always your choice,
and the choices are this.

411
00:20:25,459 --> 00:20:28,649
You can stay on the side with the
majority who haven't figured it out

412
00:20:28,649 --> 00:20:31,759
yet or are gonna buck the odds or
don't want anything to do with it.

413
00:20:31,840 --> 00:20:36,395
Or you can join the minority who
are quietly becoming unstoppable

414
00:20:36,640 --> 00:20:39,886
with AI as a thinking partner,
the revolution is happening.

415
00:20:39,886 --> 00:20:41,495
Whether you joined it
or not, doesn't matter.

416
00:20:41,740 --> 00:20:44,795
It's gonna go on without you, but
now you know exactly how to join it.

417
00:20:44,849 --> 00:20:45,668
And more importantly.

418
00:20:45,927 --> 00:20:47,754
You know how you could
lead your part of it.

419
00:20:48,054 --> 00:20:52,336
Your side hustle success, your growth
career, heck, your ability to adapt

420
00:20:52,336 --> 00:20:54,709
and thrive in an AI transform world.

421
00:20:54,899 --> 00:20:59,754
It all starts with making AI not just
a tool that you use, but a partner

422
00:20:59,754 --> 00:21:04,063
that you think with that makes
you genuinely and even measurably

423
00:21:04,063 --> 00:21:06,436
better at what it is you already do.

424
00:21:06,681 --> 00:21:07,527
The future belongs.

425
00:21:07,527 --> 00:21:11,209
So the parents who can think with
machines, not just think about

426
00:21:11,209 --> 00:21:12,468
machines, you have the framework.

427
00:21:13,063 --> 00:21:16,445
You have the data and you have the
opportunity, and with that, I'm

428
00:21:16,445 --> 00:21:19,718
gonna leave you as I always do,
think successfully and take action.