EP 543 The AI 16% Secret | How AI Entrepreneurs Make Money Online Without Burnout

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You know what's wild?

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Generative AI tools have been adopted
by about 16% of the world's population.

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The other 84%, they're falling
behind while that first elite

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group becomes dangerously smart.

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And if you are listening to this,
you, my friends, are about to join.

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That elite 16%.

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Look, I've been in the trenches long
enough to know when something's going to

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separate the winners from those wishful
thinkers out there, and in the next 14

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or so minutes, I'm gonna show you exactly
how AI can transform your intelligence

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in ways that'll make you stand out.

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In any room that you walk into, into
any job interview you apply for,

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and in any side hustle opportunity
that you take on, we're not talking

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about replacing your mind here.

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No, no, no.

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We're talking about
supercharging it beyond.

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What you ever thought was possible,

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what is up?

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What is up?

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What the hell is up?

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My dark horse, friends and family,
I'm gonna get stuck right in.

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You know why you're here.

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You know why I am here.

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So today I wanna talk about
how AI can make you dangerously

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smart while everyone else keeps.

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Falling behind.

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I want you to walk away with
three specific things today.

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One, why only 16% of the people
have cracked the AI intelligence

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code while the other 84% are
being left behind in the dust.

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Two, the Harvard study that proves
AI can boost your performance

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by 40% up to 40%, but only.

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If you avoid the trap that kills 19%
of users out there, and then three,

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how to build your second brain system
that works with AI instead of against

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it so you, you can think faster
and work smarter than ever before.

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Look, here's what most people I don't
think understand and it's costing

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them everything your biological
brain wasn't designed to be.

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A storage unit.

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No.

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It is designed to be a pattern recognition
and creative synthesis machine.

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That's what it's designed to do, and every
time you try to use it like your damn hard

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drive, you know what I'm talking about?

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Cramming in facts, stuffing in figures,
you are actually making your brain

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perform worse at what it's generally.

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Brilliant act, but when you learn how to
offload the storage and retrieval that

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your brain does to ai, while keeping
all that creative work for yourself,

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something magical begins to happen.

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You become what researchers
at Harvard Call.

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A cyborg, and I'm not talking
about Star Trek and you know we're

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gonna take over the world here.

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No, no, no.

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We're talking about someone who
integrates AI into their workflow

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so seamlessly that they can boost
their performance up to 40%.

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And that is not a typo.

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40% better performance on
complex cognitive tasks.

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That's the difference
between being average.

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Being exceptional.

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Lemme tell you about a study
that changed everything.

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I thought I knew about intelligence and
that I thought I knew about success.

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Back in September, 2023, the Harvard
Business School and BCG put 758

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consultants through their paces.

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And these weren't just
everyday consultants.

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Mind you, these were the elite MBA
graduates from those top prestigious

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institutions, the kind of people who
would normally charge 500 bucks an hour.

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For their thinking.

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Half got access to chat GBT and half did
not, and the results were staggering.

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The AI assisted group completed
task 25% faster and achieved

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40% higher quality scores.

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But here's where I think it starts to get
interesting for people like you and me,

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my parent entrepreneurs out there, the
biggest performance jumps was not amongst

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those that were already high performers.

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No, they were among the people.

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In the lower half of the skilled
distribution scale, those are the

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ones who saw that 43% improvement
compared to just 17% for our folks

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that were already top performers.

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So what does this mean for, you
know, people like you and I?

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Well, it means that AI is.

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It's a great equalizer.

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So if you're starting a side hustle, if
you are trying to break into a new field,

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if you feel like you're playing catch up
with all those people that have way more

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experience or way more education, then
AI can level that playing field faster

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than anything else in human history.

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But here's the catch, and
this is a crucial catch.

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So lean in and pay attention here.

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AI used unskillfully can actually
degrade your performance by up to 19%.

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The difference routine, those
two outcomes is not AI itself.

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I want you to hear me loud and clear.

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It's about how you use it.

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So let's dig into that.

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Shall we?

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Right now, we're living through what
researchers, not me, what researchers

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call the jagged technological frontier.

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AI is incredible at some tasks,
and at the same time, it is

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surprisingly bad at others.

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Even when those tasks are within
the same workflow, the people who

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succeed are the ones who learn
to navigate this jagged frontier.

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Intelligently and avoid the rocks.

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Let me break down the three tiers of AI
tools that can make you dangerously smart.

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Starting with the foundation.

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First up is chat, GPT.

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Yeah, I know so many of you have heard
this, and if you're one of those who think

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chat GPT is just some fancy search engine,
you're missing out on 90% of its power.

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Maybe more chat.

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GBT excels in three core
functions that can transform your

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intelligence writing content.

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Helping with research and
supporting complex problem solving.

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Okay, but the secret isn't in
asking it simple questions.

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The secret is becoming what Harvard
researchers called a briefed creator.

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Someone who starts their day with
relevant context already surfaced so that

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you're not burning all that cognitive
fuel on orientation and data retrieval.

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Okay, here's a practical example for you.

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Instead of spending an hour researching
market trends on your side hustle

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idea, for example, you could prompt
chat TPT, something like this.

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I'm considering starting a digital
marketing consultancy focused on

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local restaurants, analyze the
current market landscape in and put

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in your city or state or wherever.

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Identify key pain points that restaurant
owners face when it comes to digital

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marketing and suggest three specific
service packages that I could offer.

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Include pricing benchmarks and potential
monthly revenue projections and hit enter.

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In five minutes or so, you'll get an
analysis that would've taken you hours

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to compile, but more importantly, you'll
get a structured starting point that

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your biological brain can then pattern
match against your own experience.

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And your own insights.

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Next up is Claude, and this
is not just another chat bot.

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It's what happens when you
prioritize understanding context and

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nuance over raw processing speed.

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Claude can handle up to 200,000 tokens
inside of a single conversation.

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Let's put that into perspective.

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That's roughly 150,000 words.

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That my friends is the length
of a medium sized book.

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So why does this matter
for making you smart?

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Well, I'm glad you asked because
intelligence, my friends, isn't

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just about getting answers quickly.

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It's sometimes it's more about that
deep analysis, that understanding of

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complex relationships and maintaining
context over long periods of thinking.

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Claude excels at what I call persistence.

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Thinking, working through complex
problems without losing the thread.

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It's train of thought.

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You may say.

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Then there's perplexity.

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This particular tool solves a problem most
people do not even realize that they have.

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When you go out there and you search for
information online, you are essentially

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doing digital archeology, right?

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You're digging through
layers of content trying to.

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Piece together current accurate
information while dodging and avoiding

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all the outdated or even those
biased sources that are out there.

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Perplexity cuts through all that noise.

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It doesn't just find the information
you're looking for, it, synthesizes

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it from multiple sources,
provides you a citation, and then

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gives you structured knowledge.

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Tailored to your specific needs.

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Okay, now let's move on to Notebook lm,
and I think calling this yet another AI

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tool really misses the point notebook.

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LM creates what's essentially
a personalized AI that

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knows only what you feed it.

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Yeah.

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What I mean here is you, you upload
your research documents, your notes,

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your project files, and suddenly.

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You have an AI assistant that is an expert
in your specific domain of focus, right?

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And here's why.

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This is revolutionary for
intelligence amplification,

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traditional large language models.

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LLMs like Chacha, pt, and Claude, they
know everything about everything, but

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they know nothing specifically about your
situation, about your business, about

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your unique insights and your unique data.

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Notebook.

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Lm, however, flips this
on its and its ass.

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It knows everything about your specific
context and it begins to make connections,

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generate insights, and answer questions
solely based off your materials.

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And here's where I think
it really gets interesting.

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Notebook.

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LM works brilliantly in combination with
perplexity, which we just talked about.

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So here's what you would do.

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You would use perplexity to gather
comprehensive up-to-date information on

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your topic, then feed that information
and that research into notebook LM

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for deep personalized analysis now.

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Let me tell you about a concept that
I think is going to change how we

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think about intelligence itself.

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This is called the old second Brain
model, and, and the old second brain

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model was capture, organize, distill.

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Express, which was code CODE,
capture, organize, distill, express.

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You had to manually capture information.

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You had to manually
organize it into systems.

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You had to manually distill
key insights and then obviously

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you would express your ideas.

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It worked, and it still works to this
day, but let's be honest, it's hugely

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labor intensive and requires a bit
of discipline to make it really work.

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However, AI.

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Changes everything.

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Now the system becomes three Cs.

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It's not four anymore.

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Now it's three.

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Curate, connect, create.

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You curate high quality sources and
feed them into AI systems like Notebook.

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Lm, the AI handles the organization.

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The AI handles the initial distillation
almost automatically, and then you

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focus on making connections, seeing the
patterns, asking the right questions.

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Identifying opportunities.

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You create using AI as a thinking partner.

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Yeah.

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It doesn't do all the work for you.

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You do it together.

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Harvard researchers identified
two distinct approaches when

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it comes to working with ai,
and they called them cent.

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Cyborgs center's divided tasks cleanly
between human and AI work cyborgs.

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However, on the other hand, integrated
AI throughout the entire workflow,

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using it as a thinking partner
throughout the entire process.

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And don't get me wrong here, both
approaches work, but cyborgs tend to

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see bigger performance gains because
they're leveraging AI strengths.

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Consistently.

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Let me make this a little
more concrete for you.

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Say you are starting a side hustle.

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As a freelance content strategist,
here's how you can use this as an AI

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intelligent stack, and we're gonna break
this down into four weeks, week one.

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Let's use perplexity to research content
marketing trends, and then, uh, also

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research the competitive landscape.

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And you're gonna feed all this
research data into notebook LM for your

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sophisticated positioning analysis.

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Okay, that's week one.

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Week two, we're gonna use chat, GBT
to create a personalized learning plan

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for you focused on high impact skills.

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Week three, we're gonna use cloud for
deep dive learning with its ability to

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maintain context over long conversation.

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So you're gonna get your learning plan,
you're gonna use cloud and start learning.

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And it's gonna remember why you're doing
all this over its long context window.

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And then week four, you're gonna use
AI to create templates, to create

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processes, and to create systems
that would normally take you months.

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To develop the results of all this.

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Well, in four weeks you've developed
marketing, marketing expertise.

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You've created valuable content, and
you have built business systems that

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have worn, would've normally taken a
regular person months to put together.

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You haven't just learned faster,
you've thought more strategically.

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You have thought more comprehensively
than most people do, even if they

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have years of experience and market.

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Knowledge.

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Look, if you are ready to join the
elite 16% we've been talking about

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here who are using AI to become
dangerously smart, you're gonna need to

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jump on the AI Escape Pan Newsletter.

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This is a newsletter really designed
for my parents that are ready to break

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free from their nine to five grind.

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Each issue delivers practical AI powered
strategy so that you can start, grow,

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and streamline your side hustle, maybe
even turn it into your main hustle.

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It's all designed to
protect your family time.

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While still boost your income, you could
call it your roadmap to more money, more

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freedom, and more of what truly matters.

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Check it out@darkhorseinsider.com.

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So now let's step back for a
second and answer the question

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of why this really matters.

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Here's what's really happening.

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When you use AI strategically,
you're not just getting access to

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information and getting it faster.

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You are literally upgrading
your thinking process itself.

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Because you're asking better questions.

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Because AI can handle the routine
analysis, it's letting you focus on the

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insights, and it's letting you focus on
the implications of the insights you get.

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You can start seeing patterns faster and
more clearly because AI can process more

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information than you can handle manually.

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More importantly, you are
gonna develop what I call

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intelligence confidence, right?

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Uh, I feel awesome about this.

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This is that.

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Deep knowledge that you can rapidly
understand and contribute meaningfully

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to almost any domain that you have
an interest in because you have the

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tools to amplify your natural curiosity
as well as your analytical ability.

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The people who understand this, you
know, are gonna be the people who learn

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to dance with AI rather than compete
against it or depend on it entirely.

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They're these people that understand
this are gonna become dangerously.

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Smart.

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They're not just keeping
up with rapid change.

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They're anticipating it.

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They're adapting to it, and
they're creating value from it.

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Okay, so here's your whisker
wisdom for this week.

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I think the future belongs to the
people who think with machines, right?

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Not just think about machines.

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Ai, the gap between those who master
AI, assist intelligence and those

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who don't is not going to stay small.

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It's gonna keep growing and it,
it is going to become a chasm.

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The gap is already getting to the
point where you can't just easily

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step over it in some, at some
point of the chasm Pretty soon.

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You're gonna have to jump over it,
then you're gonna have to be evil kva

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with your motorcycle to get over it.

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And then after that it's be like,
I'm gonna need an Elon Rocket

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ship here, ladies and gentlemen.

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But here's your specific action
for this week, one AI tool that

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I discussed here in this episode
today, or whichever one you choose.

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And spend 30 minutes this week learning
how to use it for one specific task

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in your business, in your life.

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Or in your side hustle.

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Don't try to master everything at once.

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Just get comfortable with one tool to
the point where you could do one thing

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exceptionally well, or at least really
well, your side hustle success, your

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career growth, your ability to adapt in
and thrive in an AI transformed world.

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It all starts with making AI not
just a tool that you use, but a

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thinking partner that makes you
genuinely and measurably smarter.

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More intelligent, right?

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Lifts your iq.

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Even maybe, who knows, right?

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The revolution is happening
whether you join it or not.

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But now that you know exactly how to join
it, I've kind of given you a walkthrough.

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How does it, and more importantly,
how to you, you know how to lead it.

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The choice is yours.

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You can stay with the 84% who just
haven't figured it out, or maybe

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you know, some of those 84% are
fighting against it tooth and nail.

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That's fine.

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And more love to you if
that's what your choice is.

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Or you could join the 16% who
are quietly becoming unstoppable.

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My friends, the choice is yours.

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And with that, I'm gonna leave
you as I always do, think

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successfully and take action.