EP 537 Stop Using AI Ineffectively in Your Side Hustle: Smart Strategies for Busy Parent Entrepreneurs

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Chat, GPT could save you 20 hours a
week on your side hustle, but only if

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you stop using it like Google search.

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I want you to picture this.

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You're sitting at your kitchen table.

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It's 10:00 PM the kids are
finally asleep, and your laptop

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is open, and it's all a glow.

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You open chat, TPT, and you type
something like, tell me about

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marketing for my side hustle.

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You get back some generic
response that could apply to

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anyone anywhere on any niche.

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Sound familiar?

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Maybe you've done this.

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Right?

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Here's the brutal truth.

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While you are still struggling with AI,
like and treating it like it's 2022,

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there are solopreneurs and parents
out there saving 20 hours per week

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and seeing 133% productivity gains.

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Using GPT-4 and other large language
models, the gap, my friends, is widening

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fast and tonight I'm show why the.

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What is up?

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What is up?

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What the hell is up?

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My dark horse, friends and family.

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Welcome back to another episode
of the Dark Horse Entrepreneur AI

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Escape Plan, where we break free
from the grind, share some AI powered

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tips, inside hustle strategies, and
support our parents tasting freedom

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like the modern day trailblazers.

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They are.

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And if you know someone that's dreaming
of ditching the grind and but still

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makes time for the bedtime stories.

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Go ahead and forward this episode to them.

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So today, first, I wanna explain the
massive opportunity gap that's separating

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the winning parents out there from
everyone else, and why 82% of workers

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are leaving you behind while you're
still asking AI the wrong questions.

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Second, we're gonna discover the four core
principles that turn AI from fancy Google

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into a money making machine that works.

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While your kids sleep.

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And then third, I wanna walk you
through the exact prompting strategies

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that let time starved parents
outperform full-time entrepreneurs.

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Because when you only have 90
minutes after bedtime, you need

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to make every single minute count.

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So lemme start with something
that's gonna make some people.

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A tad bit uncomfortable, but you
know, I'm not afraid to shy away

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from making you uncomfortable,
even make myself uncomfortable.

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Here's the thing, your side hustle is
competing against parents who figured

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out how to make AI work 10 times harder
than you ever have while you're out there

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typing these vague questions into chat
GPT, and wondering why the results suck.

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There are smart entrepreneurs out
there and smart parents out there

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that are automating entire workflows,
creating content that converts and are

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building systems that generate income
while they're at soccer practice.

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Yeah.

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Okay, so last week I got an email from a
mom, from a mom of three out in Phoenix.

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Why people live in Phoenix?

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I don't know.

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It's, I've been there in the
summertime and it's hot as the sun.

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Anyway, sorry for the sidebar.

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Six months ago she was exactly
where you are probably at right now.

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She was overwhelmed.

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She was exhausted and she was trying to
build something online and was getting

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nowhere and she was getting there fast.

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So she opened up her laptop
after her kids went to bed.

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She was staring at chat GBT, and
she was asking it things like.

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How do I grow my Instagram?

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Fair question.

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Right?

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Okay.

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Maybe you've done the same thing.

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Then she got this wall of generic
texts that felt like it was written

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for everyone, and at the same time it
felt like it was written for no one.

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Have you gotten those answers?

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Yeah, me too.

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But here's what changed
everything for her, and this is

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the lesson I want you to learn.

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She stopped treating AI like Google.

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And started treating it like
one of the world's most patient

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employees, one that needed proper
training and clear instructions.

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This is probably an arena you
guys can all understand, right?

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You get somebody new into your
business, wherever it is you

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work, you gotta teach them.

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You have to train them and to do that
you gotta give them clear instructions.

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She started using Anthropics
clawed for her content calendar.

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She started using perplexity for
market research and she started

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leveraging the power of GPT-4
for her customer communications.

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Today.

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Today she's running three automated
income streams that have brought

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in about 8,400 bucks a month.

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Her secret wasn't in working more hours?

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No.

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'cause she still only has the
same 90 minutes after bedtime.

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Her secret was in learning prompt
engineering a skill that separates

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from beginners, from power users.

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Heck, it separates the beginners
from the intermediate users.

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The difference between six
months ago and today isn't her

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intelligence, it's not her access.

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And it certainly wasn't luck.

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It was her approach.

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And today I'm gonna, I'm about to
show you exactly what she learned.

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Let's go into the, the four core
principles, right, right, right now.

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Principle number one is
context is everything.

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Ladies and gentlemen, you need
to stop asking vague questions.

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Here's the difference.

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Here's the wrong way.

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Tell me about marketing
for small businesses.

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Maybe you even say something like, tell
me about marketing for a pizza shop.

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Right?

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Okay, no, that ain't big Red X.

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Here's the right way.

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I'm a freelance graphic designer
launching a side business,

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creating Instagram templates.

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For small restaurants, I need
three specific marketing tactics

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that I can execute this week
with a budget of under $50.

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I want you to focus on methods
that showcase visual work and build

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trust with restaurant owners who've
never hired a designer before.

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Press enter.

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You see the difference.

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You've told ai, who you are, what
you're selling, who you're selling

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it to, what your constraints are,
and what your specific outcome,

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your desired outcome is, right?

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That's not a question,
that's a briefing document.

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You feel me?

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Okay.

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Principle number two, use
AI's memory features properly.

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Okay, here we go.

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This is one where most parents,
uh, tend to leave massive value

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right on the table, on that kitchen
table that they're working from.

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Whether you're using open AI's Chat,
GBT, anthropics, clawed, or Perplexity,

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I want you to spend about 15 minutes
in your first session teaching

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AI all about you, your business.

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Your writing style, your
audience, and your goals.

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I want you to save the key memories
about your processes, maybe some

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key templates that you like and the
outcomes that you are trying to achieve.

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And again, maybe you even plug in some
of those constraints that you have.

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I only have 90 minutes a
day, or whatever it is.

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Then what happens is every future
conversation builds on that

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foundation instead of you having
to start all over from scratch.

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Every single time.

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Now think about it.

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If you hired a human assistant into
your business, your corporate America

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business, or your small business,
you wouldn't want to re-explain your

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business model to them every single day.

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So why would you do it to ai?

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Okay, now that brings us
to principle number three.

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You need to master the chain of thought
prompting chain of thought is the

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operative word here instead of asking for
everything at once, break big projects

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into logical steps using a technique
called chain of thought prompting.

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Here's a big example.

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Step one, analyze my target
customer's biggest pain points

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based on this market research.

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Step two.

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Create three different value propositions
that address these specific pain points

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you were referencing back, you feel me?

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And step three, write a sales
email using value prep proposition

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number, whichever your favorite is.

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Number two, using value proposition.

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Number two, keep it under 150
words and in a conversational tone.

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See each step is building on the
previous step, and you can refine

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each step before you move forward.

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This is how you get from a generic
prompt to something that actually

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sounds like it came from your
brain with the use of AI as a tool.

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Now that brings us to
principle number four.

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Choose tools strategically,
not emotionally.

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Oh my God, this is a big one.

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The productivity gains are not
gonna come from having every AI

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tool that's out there on the market.

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'cause trust me, there's an AI
tool out there for everything.

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They come from Finding the right
tool for your specific bottleneck

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and then mastering that tool.

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Completely right?

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You don't wanna bring a knife to a
gunfight or a gun to a knife fight.

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Maybe I shouldn't use those examples.

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Probably going to get me throttled anyway.

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You know what I'm talking about.

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If you are spending hours on
research, perplexity, AI might

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transform your workflow completely.

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If you are creating content.

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Claude might be better for your style
than chat GPT, but trying to use them

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all simultaneously is like buying every
exercise machine that's out there and

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wondering, why aren't I getting fit?

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The people making real money
with AI aren't using more tools.

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They're using the right tools,
and they're using them better.

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Okay.

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Look, if you're a parent trying to
build something meaningful while

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juggling everything that life seems
to be throwing at you, you need

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every advantage that you can get.

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That's exactly why I created
the AI Escape Plan Newsletter.

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Every week, I break down the exact
strategies and tools and workflows

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that let parents like that lady out in
Phoenix build real income streams without

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sacrificing all their family time.

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No fluff.

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Hype, just practical AI powered
strategies that you can use and

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implement inside those precious evening
hours that you have available to you.

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Go ahead and head over to dark horse
insider.com or click the link down on the

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show notes and grab your free copy every
week because your side hustle deserves

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better than generic advice in your family.

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Deserves the freedom that
comes from doing this.

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Right?

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Okay, so let's step back for a minute and
talk about what's really happening here.

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We're witnessing the biggest
productivity revolution since the

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internet even hit the, the airwaves.

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Does that make sense?

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You feel me?

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I, I've been around since radio
days, so, and it's, I don't think

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it's being distributed evenly.

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This productivity revolution.

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Now, the parents who learned to
work with AI effectively won't

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just build better businesses.

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They'll begin to reclaim their time,
and they'll reclaim that time in

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ways that seemed impossible to find.

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They'll be present for bedtime
stories because their systems

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are working while they're tucking
those lovely kids into bed.

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Yeah.

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Right.

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They won't miss all
those precious moments.

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This is not about
replacing human creativity.

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No, no, no.

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I think this is about amplifying
that human creativity, it's, it's

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about using technology to handle
the busy work so that you can focus

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on the strategy, the relationships,
and the growth that you desire.

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Heck, the growth that you deserve.

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Most importantly, it's about proving
to your kids that you don't have to

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choose between financial freedom.

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And being the parent that you truly
wanna be and that they deserve you to be.

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The question isn't whether AI
will change how work gets done.

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It's going to, that's already happening.

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The question is whether you'll be
among the people driving that change.

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Are you gonna be among the
people getting left behind by it?

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Okay, so all that said, here's
your Whiskered wisdom for today.

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Ai.

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Isn't a search engine, it
isn't a generic answer giver.

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It's a machine that you program with
your words, whether you type those

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words or whether you speak those words.

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Most people, I think, are out
there writing terrible code

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because they're asking AI to be a
psychic instead of being specific.

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Here's what I want you to do right
now, right after this episode ends.

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Pick one task that you do
regularly for your side hustle.

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Maybe it's writing social media posts,
maybe it's researching competitors.

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Maybe it's drafting emails, whatever.

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It's pick one, and instead
of asking AI a vague question

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about it, write out exactly.

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Who you are, what you need, who what
you need is for, and what success

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looks like at the end of getting it.

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Try it once with your old approach,
the way you're doing it now, and

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then try it with this new framework
that I just kinda walked you through.

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Okay.

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I guarantee you'll see a huge
difference and you'll see

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that difference immediately.

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And once you do, you'll start to
understand why some parents are

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winning, while others are still
wondering why AI doesn't work for them.

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And maybe you're the latter one right now.

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Okay.

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The hard way is fighting ai.

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Right?

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The hard way is also using it
like it's still 2022, right?

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That's So four years ago, the easy
way is learning to program it.

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With your words.

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Words, again, typed or spoken, building
it into your actual workflow and

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letting it handle all the grunt work
and the busy work so that you, my

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friend, can focus on what matters.

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Your family and your freedom.

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You've got the tools, you've
got the opportunity, and

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now you've got the method.

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The only question left is
what are you about to build?

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With that, I'm gonna leave you as
I always do, think successfully.

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Take action.