EP 533 The Weekend Course Creator: How Busy Parents Build Passive Income with AI Side Hustles

1
00:00:00,156 --> 00:00:03,756
Parents are quietly replacing
their income with AI and no one

2
00:00:03,756 --> 00:00:05,478
is noticing until it's done.

3
00:00:05,634 --> 00:00:08,295
What if I told you that while your
kids are watching cartoons this

4
00:00:08,295 --> 00:00:11,321
weekend or playing out there in
the snow, you could build something

5
00:00:11,582 --> 00:00:12,939
that pays you while you're asleep?

6
00:00:13,095 --> 00:00:15,421
Not in six months, not after
some massive course launch.

7
00:00:16,121 --> 00:00:20,139
This week, and it starts with
something you already know better

8
00:00:20,139 --> 00:00:21,626
than everyone else on the planet.

9
00:00:26,334 --> 00:00:26,795
What is up?

10
00:00:26,817 --> 00:00:27,208
What is up?

11
00:00:27,234 --> 00:00:27,965
What the hell is up?

12
00:00:27,965 --> 00:00:29,060
My dark horse, friends and family.

13
00:00:29,060 --> 00:00:32,321
Welcome back to another episode of
the Dark Horse Entrepreneur AI Escape

14
00:00:32,321 --> 00:00:35,347
Plan, where we break free from the
grind and share some AI powered

15
00:00:35,347 --> 00:00:36,939
tips and side hustle strategies.

16
00:00:37,186 --> 00:00:39,482
All designed to support the
parents out there chasing freedom,

17
00:00:39,482 --> 00:00:40,865
like modern day trailblazers.

18
00:00:40,865 --> 00:00:43,969
And if you know someone who dreams of
ditching the grind, but still makes time

19
00:00:43,969 --> 00:00:47,282
for those amazing bedtime stories, for
those little guys out there and the gals,

20
00:00:47,569 --> 00:00:49,291
go ahead forward this episode to them.

21
00:00:49,930 --> 00:00:51,626
So lemme break down what
we're gonna talk about here.

22
00:00:51,834 --> 00:00:55,773
First, we're gonna talk about why
the, I don't know enough to teach.

23
00:00:55,982 --> 00:01:00,104
Lie is Keeping you broke while
parents with half your experience are

24
00:01:00,104 --> 00:01:01,695
already banking two to five KA month.

25
00:01:02,139 --> 00:01:05,843
Second, we're gonna talk about
the 15 minute AI framework that's

26
00:01:05,869 --> 00:01:07,121
gonna turn your Tuesday night.

27
00:01:07,121 --> 00:01:09,847
Frustrations into Thursday
morning course content.

28
00:01:10,500 --> 00:01:11,360
That actually sells.

29
00:01:11,569 --> 00:01:14,595
And then third, we're gonna talk about
the three step validation system that

30
00:01:14,595 --> 00:01:19,343
guarantees your course idea will make
money before you waste a single weekend

31
00:01:19,760 --> 00:01:21,169
going out there and building it.

32
00:01:21,326 --> 00:01:21,665
Okay?

33
00:01:21,926 --> 00:01:25,630
So as always, I wanna start off with
something that nobody wants to tell you.

34
00:01:25,630 --> 00:01:26,830
Maybe they just don't want you to know.

35
00:01:26,830 --> 00:01:27,743
I don't know what it is.

36
00:01:27,821 --> 00:01:31,578
You already know enough to make
money teaching others something.

37
00:01:32,021 --> 00:01:33,065
Yeah, it that.

38
00:01:33,091 --> 00:01:33,613
There it is.

39
00:01:33,613 --> 00:01:34,186
Mic drop.

40
00:01:34,186 --> 00:01:34,395
Right?

41
00:01:34,552 --> 00:01:36,221
The problem isn't your knowledge.

42
00:01:36,665 --> 00:01:39,978
The problem is that you have been
brainwashed into thinking that you

43
00:01:39,978 --> 00:01:44,334
need a PhD or a massive following
or some revolutionary breakthrough.

44
00:01:44,465 --> 00:01:46,604
In order to create something,
people will actually pay for.

45
00:01:47,191 --> 00:01:50,347
That my friend, that is corporate
thinking and that corporate

46
00:01:50,347 --> 00:01:51,939
thinking is keeping you trapped.

47
00:01:52,226 --> 00:01:54,156
Let me, let me paint a
picture here for you.

48
00:01:54,443 --> 00:01:55,643
I want you to imagine this.

49
00:01:55,956 --> 00:01:58,904
Whatever you're doing, just give me
a little bit more of your attention.

50
00:01:58,930 --> 00:02:02,165
Obviously, if you're driving or doing
something during dangerous, you give

51
00:02:02,165 --> 00:02:04,669
lots of attention there, but maybe
you can just dial me up a little

52
00:02:04,669 --> 00:02:05,973
bit more on your attention scale.

53
00:02:06,417 --> 00:02:07,408
It's Saturday evening.

54
00:02:07,760 --> 00:02:09,221
You are sitting at your kitchen table.

55
00:02:09,221 --> 00:02:11,673
You got your laptop open,
the kids are finally in bed.

56
00:02:11,726 --> 00:02:15,795
You've got maybe 45 minutes before
you pass out and you are scrolling

57
00:02:15,795 --> 00:02:19,760
through yet another Make money
online article that promises the

58
00:02:19,760 --> 00:02:23,647
world, but delivers absolutely
nothing that you could actually use.

59
00:02:24,143 --> 00:02:27,065
You close your laptop, maybe
you slam it close, frustrated.

60
00:02:27,339 --> 00:02:32,530
Once again, but what if I told you that
in those same 45 minutes, you could

61
00:02:32,530 --> 00:02:36,130
build the foundation for something
that pays you 500 to a thousand or

62
00:02:36,130 --> 00:02:40,913
even 2000 a month and picture yourself
three months from now, you wake up,

63
00:02:41,278 --> 00:02:45,713
you check your phone, and there it
is, another $47 sale notification.

64
00:02:46,104 --> 00:02:49,495
And then another, someone in Ohio
just bought your course on how

65
00:02:49,495 --> 00:02:51,034
to meal prep for picky eaters.

66
00:02:51,165 --> 00:02:54,556
Someone in Texas grabbed your bedtime
routines that actually worked me.

67
00:02:54,556 --> 00:02:58,782
Course someone in Wisconsin
bought your prepper course and

68
00:02:58,782 --> 00:03:00,061
you didn't even run any ads.

69
00:03:00,113 --> 00:03:03,191
You didn't hustle on social media
until 2:00 AM and you didn't

70
00:03:03,191 --> 00:03:05,643
sacrifice any of your family time.

71
00:03:05,995 --> 00:03:09,543
You simply took what you already know,
the stuff that you figured out through

72
00:03:09,543 --> 00:03:14,656
trial and error and necessity, maybe as
a parent, and you packaged it using AI

73
00:03:14,656 --> 00:03:19,404
in a way that helps other people, other
parents solve the same damn problem.

74
00:03:19,743 --> 00:03:21,830
The unfair advantage is not ai.

75
00:03:22,300 --> 00:03:24,413
The unfair advantage is structure.

76
00:03:24,700 --> 00:03:27,047
Now, imagine walking
into your boss's office.

77
00:03:27,752 --> 00:03:31,926
Six or nine months from now, knowing
that you don't need that job anymore.

78
00:03:32,317 --> 00:03:35,630
Not because you hit the lottery,
but because you built something

79
00:03:35,630 --> 00:03:39,152
real, something sustainable,
something that respects who you

80
00:03:39,152 --> 00:03:41,265
are and your life as a parent.

81
00:03:41,747 --> 00:03:43,547
That my friends is not fantasy.

82
00:03:43,887 --> 00:03:47,513
That's what's actually happening
when you stop underestimating what

83
00:03:47,513 --> 00:03:50,878
you know and start leveraging AI
to package it all up properly.

84
00:03:51,217 --> 00:03:54,217
And here's exactly how you can do
that, and I'm gonna call this the

85
00:03:54,217 --> 00:03:57,034
teach method, T-E-A-C-H method, right?

86
00:03:57,400 --> 00:04:00,974
T is for target, your expertise,
the time you're gonna spend on this.

87
00:04:01,443 --> 00:04:02,174
Three minutes.

88
00:04:02,565 --> 00:04:06,191
Go ahead and open up chat,
GPT, and paste in this prompt.

89
00:04:06,674 --> 00:04:10,326
I am a parent who has successfully,
and then insert your experience.

90
00:04:10,821 --> 00:04:15,282
What are 10 specific problems that other
parents are facing in this area that I

91
00:04:15,282 --> 00:04:18,282
could solve with a 30 to 60 minute course?

92
00:04:18,595 --> 00:04:21,752
And if you're not a parent, then
put what you are who you are.

93
00:04:21,752 --> 00:04:23,682
Maybe I'm a grandparent,
maybe I'm just a dude.

94
00:04:23,787 --> 00:04:24,074
Right.

95
00:04:24,387 --> 00:04:24,621
Okay.

96
00:04:24,621 --> 00:04:25,247
Whatever it is.

97
00:04:25,613 --> 00:04:26,552
Let me, let me give you some examples.

98
00:04:26,969 --> 00:04:29,156
I'm a parent who successfully
potty trained three kids.

99
00:04:29,787 --> 00:04:33,830
I'm a parent who successfully managed
screen time without daily battles,

100
00:04:34,169 --> 00:04:38,213
or I'm a parent who successfully meal
prepped for an entire family of five

101
00:04:38,447 --> 00:04:40,326
on a budget of and give the budget.

102
00:04:40,900 --> 00:04:42,021
See here, here's what's gonna happen.

103
00:04:42,230 --> 00:04:45,569
AI is going to give you a
gold mind, of course, ideas.

104
00:04:45,830 --> 00:04:47,734
And you can, you keep
asking it more questions.

105
00:04:47,865 --> 00:04:48,439
Well, what about this?

106
00:04:48,439 --> 00:04:48,961
What about that?

107
00:04:49,117 --> 00:04:52,169
But what you're gonna end up doing is
picking the one that makes you think, oh,

108
00:04:52,300 --> 00:04:53,943
well, I could definitely help with that.

109
00:04:54,204 --> 00:04:58,326
Okay, now next is E, and that's
gonna extract your framework.

110
00:04:58,326 --> 00:05:00,569
You're gonna spend about
five minutes on this.

111
00:05:00,934 --> 00:05:02,134
Now you've got your topic.

112
00:05:02,500 --> 00:05:03,752
You're gonna ask chat, GPT.

113
00:05:04,039 --> 00:05:08,004
Help me create a simple three
to five step framework for

114
00:05:08,187 --> 00:05:09,517
whatever your chosen problem is.

115
00:05:10,065 --> 00:05:14,187
Make it memorable and actionable
for, and who your target audience is.

116
00:05:14,187 --> 00:05:15,387
I'll say busy parents.

117
00:05:15,895 --> 00:05:19,287
For example, if you chose the topic
of getting kids to eat vegetables,

118
00:05:19,678 --> 00:05:21,947
AI might give you the veggie method.

119
00:05:22,208 --> 00:05:23,487
Word veggie is an acronym.

120
00:05:23,487 --> 00:05:26,878
Variety Exposure Games
and gradual introduction.

121
00:05:27,034 --> 00:05:28,704
Involve them and encourage them.

122
00:05:28,808 --> 00:05:28,965
Yeah.

123
00:05:29,017 --> 00:05:30,269
V-E-G-G-I-E.

124
00:05:30,347 --> 00:05:30,608
Okay.

125
00:05:30,921 --> 00:05:32,565
That becomes your course outline.

126
00:05:33,191 --> 00:05:33,569
And guess what?

127
00:05:34,056 --> 00:05:35,334
No PhD is required.

128
00:05:35,517 --> 00:05:35,752
Yeah.

129
00:05:35,778 --> 00:05:36,117
Okay.

130
00:05:36,195 --> 00:05:38,726
Next is a automate your content creation.

131
00:05:38,752 --> 00:05:40,369
You're gonna spend
about four minutes here.

132
00:05:40,500 --> 00:05:41,674
I'm deadly serious.

133
00:05:41,961 --> 00:05:42,613
Use this prompt.

134
00:05:42,978 --> 00:05:47,595
Create a detailed lesson plan for
each step of the framework, include

135
00:05:47,595 --> 00:05:52,656
real world examples, common mistakes
to avoid, quick wins, parents can

136
00:05:52,656 --> 00:05:55,917
implement immediately, and that one's
very important, getting the quick wins.

137
00:05:56,451 --> 00:05:59,477
AI is then gonna write you
your entire course outline.

138
00:05:59,764 --> 00:06:02,242
You can review it, you can
personalize it with your own

139
00:06:02,242 --> 00:06:03,990
stories, and you can refine it.

140
00:06:04,042 --> 00:06:06,547
Always double check it
for accuracy, right?

141
00:06:06,547 --> 00:06:09,807
Every once in a while AI can
hallucinate, but you'll see it in there.

142
00:06:09,886 --> 00:06:11,634
Now on to see.

143
00:06:11,686 --> 00:06:13,407
This is create your course package.

144
00:06:13,407 --> 00:06:15,912
You're gonna spend a
whopping two minutes here.

145
00:06:16,434 --> 00:06:19,955
Now you're gonna ask AI, help me
create a compelling course title.

146
00:06:20,451 --> 00:06:25,042
Description and pricing strategy for
this content we're targeting, and you're

147
00:06:25,042 --> 00:06:26,581
gonna put who your target audience is.

148
00:06:26,947 --> 00:06:30,781
For example, you could say target
busy parents willing to pay 27 to

149
00:06:30,781 --> 00:06:34,747
$97 for this solution, and press
enter and watch the magic happen.

150
00:06:35,007 --> 00:06:35,164
Okay.

151
00:06:35,663 --> 00:06:39,315
Once you have that, the last
letter H is you're gonna host it

152
00:06:39,576 --> 00:06:41,272
and you're gonna sell it, right?

153
00:06:41,428 --> 00:06:44,845
Uh, I'm gonna put one minute here, it
may be a couple more minutes than that.

154
00:06:44,872 --> 00:06:48,680
You're gonna upload all of this
to a platform, I think of a, uh,

155
00:06:48,706 --> 00:06:52,724
teachable, a Gumroad where whatever
platform you choose, uh, I've used a

156
00:06:52,724 --> 00:06:55,985
number of them and you know, they're
all good for different reasons.

157
00:06:56,167 --> 00:06:57,445
You're gonna set it up once.

158
00:06:57,550 --> 00:06:58,463
You are gonna sell it forever.

159
00:06:58,811 --> 00:07:00,480
A total time investment here.

160
00:07:00,558 --> 00:07:02,880
15 minutes of focused work.

161
00:07:03,745 --> 00:07:04,945
And look, this isn't theory.

162
00:07:04,945 --> 00:07:08,780
This is the exact system parents are
using right now to build income streams

163
00:07:08,780 --> 00:07:10,528
that work around their real lives.

164
00:07:10,528 --> 00:07:13,919
And if you're ready to stop trading hours
for dollars in your normal nine to five

165
00:07:13,919 --> 00:07:17,624
and start building something that pays you
while you are sitting at soccer practice,

166
00:07:17,650 --> 00:07:19,450
you need the AI Escape Plan newsletter.

167
00:07:19,685 --> 00:07:22,528
It is specifically designed for
parents like you ready to break

168
00:07:22,528 --> 00:07:23,806
free from their nine to five grind.

169
00:07:24,219 --> 00:07:28,550
Each issue delivers practical AI
powered strategies to start, grow,

170
00:07:28,550 --> 00:07:32,202
and streamline side hustles, all
designed to protect your family time

171
00:07:32,437 --> 00:07:33,558
while still boosting your income.

172
00:07:33,558 --> 00:07:36,793
You, you could call this your
roadmap to more money, more freedom,

173
00:07:36,872 --> 00:07:38,202
and more of what truly matters.

174
00:07:38,489 --> 00:07:41,306
Don't let another weekend pass
by while you're wondering.

175
00:07:41,915 --> 00:07:45,724
If get the strategies that actually
work for parents like you, check it out.

176
00:07:45,724 --> 00:07:49,011
It's at dark horse insider.com
link way down on the show notes.

177
00:07:49,011 --> 00:07:52,689
Okay, so you know, beyond the money,
here's why I think all of this really

178
00:07:52,689 --> 00:07:56,263
matters to someone like you that is
still listening this far into the show.

179
00:07:56,767 --> 00:08:01,541
We are living in a, a, a big shift
in how knowledge gets packaged and

180
00:08:01,541 --> 00:08:05,637
how knowledge gets sold since the
creation of the printing press.

181
00:08:05,741 --> 00:08:09,419
Uh, I think AI has really just like
leveled the playing field when it

182
00:08:09,419 --> 00:08:13,202
comes to course creation in a way
that I have, I, you know what?

183
00:08:13,280 --> 00:08:16,541
That I've never seen before since,
well, since the introduction

184
00:08:16,541 --> 00:08:17,585
of the internet itself.

185
00:08:17,611 --> 00:08:17,845
Okay.

186
00:08:17,845 --> 00:08:18,863
And I was around for that.

187
00:08:18,863 --> 00:08:19,150
So.

188
00:08:19,806 --> 00:08:21,554
I'm, I'm speaking from truth here.

189
00:08:21,606 --> 00:08:23,276
I can't speak about the
introduction of the printing press.

190
00:08:23,276 --> 00:08:25,963
That was before my time, but I
know the beard might make me feel

191
00:08:25,963 --> 00:08:28,780
like I'm that old, but here's,
I think here's a deeper truth.

192
00:08:29,302 --> 00:08:32,511
Your experience as a parent I think is.

193
00:08:32,550 --> 00:08:33,672
Your expertise.

194
00:08:33,854 --> 00:08:36,228
If you're not a parent and you're
still listening to this going, I'm

195
00:08:36,228 --> 00:08:37,663
trying to get some value outta this.

196
00:08:37,715 --> 00:08:41,654
It could be your experience as a mechanic
is your expertise, your experience as

197
00:08:41,654 --> 00:08:45,489
a farmer, your experience as a shop
owner, whatever your experience is,

198
00:08:45,515 --> 00:08:49,298
every problem that you have solved,
every system that you have created,

199
00:08:49,298 --> 00:08:54,228
every breakthrough that you have had
while doing your job, running your farm,

200
00:08:54,385 --> 00:08:56,241
building that car, raising your kids.

201
00:08:56,937 --> 00:09:00,145
That my friends is valuable
intellectual property.

202
00:09:00,589 --> 00:09:04,189
The old model said that you need to
have credentials in order to teach.

203
00:09:04,215 --> 00:09:07,372
The new model says that you
need results and the ability to

204
00:09:07,372 --> 00:09:09,224
communicate those results clearly.

205
00:09:09,380 --> 00:09:12,798
I think AI handles the communication part
for you and helps you write it all out.

206
00:09:13,111 --> 00:09:14,467
You just need to bring the results.

207
00:09:14,467 --> 00:09:17,102
You just need to bring the
knowledge to the table, right?

208
00:09:17,258 --> 00:09:20,519
And quite often AI can even help you
peel out that some of that knowledge.

209
00:09:20,519 --> 00:09:21,015
You're like, really?

210
00:09:21,015 --> 00:09:21,902
I thought everyone knew that.

211
00:09:21,954 --> 00:09:23,076
You'll be surprised.

212
00:09:23,180 --> 00:09:25,398
And this isn't about just
building a side hustle.

213
00:09:25,711 --> 00:09:29,832
This is about recognizing that your
daily life as a parent, as a farmer, as a

214
00:09:29,832 --> 00:09:33,728
mechanic, as a shop owner, has given you
knowledge that other people out there.

215
00:09:34,158 --> 00:09:34,967
Desperately need.

216
00:09:35,306 --> 00:09:39,767
And now for the first time ever in
history, you can package and sell

217
00:09:39,767 --> 00:09:43,419
that knowledge without needing a
team, without needing a huge budget or

218
00:09:43,419 --> 00:09:45,037
without needing years of preparation.

219
00:09:45,298 --> 00:09:45,585
Yeah.

220
00:09:45,793 --> 00:09:46,106
Okay.

221
00:09:46,237 --> 00:09:49,289
So here's your whisker wisdom
for this episode, for this week.

222
00:09:49,654 --> 00:09:52,132
Stop waiting for permission to
monetize what it is, you know.

223
00:09:52,776 --> 00:09:53,219
There it is.

224
00:09:53,219 --> 00:09:54,706
I could mic drop and I just let you go.

225
00:09:54,706 --> 00:09:55,150
Right now.

226
00:09:55,541 --> 00:09:58,280
Your specific action for this week
though, here's what I want you to do.

227
00:09:58,672 --> 00:10:02,585
I want you to pick one challenge
that you have successfully overcome,

228
00:10:02,845 --> 00:10:06,063
whether it's in parenting or forming,
or mechanic, whatever it is, just one.

229
00:10:06,698 --> 00:10:11,081
Set a timer for 15 minutes and use
each of the letters in the teach

230
00:10:11,081 --> 00:10:13,690
method to outline your mini course.

231
00:10:13,872 --> 00:10:14,055
Right?

232
00:10:14,316 --> 00:10:15,151
Just go ahead and outline it.

233
00:10:15,620 --> 00:10:16,925
Don't worry about perfection.

234
00:10:17,081 --> 00:10:18,933
Don't even worry about the competition.

235
00:10:19,272 --> 00:10:22,172
Don't worry about whether other
people will even buy the damn thing.

236
00:10:22,814 --> 00:10:27,066
Just prove to yourself that you can
take something from your brain and

237
00:10:27,066 --> 00:10:30,223
turn it into something teachable
inside of those 15 minutes.

238
00:10:30,510 --> 00:10:31,136
I know you can.

239
00:10:31,214 --> 00:10:31,632
I've done it.

240
00:10:31,658 --> 00:10:35,232
I've seen many other people do it
because once you see that you can

241
00:10:35,232 --> 00:10:38,910
do it and how simple it is to really
do it, you'll never look at your

242
00:10:38,910 --> 00:10:41,910
parenting experience, your mechanic
experience, or any other experience

243
00:10:41,910 --> 00:10:44,262
you have in the same way ever again.

244
00:10:45,062 --> 00:10:45,132
Remember?

245
00:10:45,862 --> 00:10:49,619
Every expert was once a beginner and
hell, you don't even need to be an expert.

246
00:10:49,801 --> 00:10:52,462
You really just need to be one
or two or three steps ahead of

247
00:10:52,462 --> 00:10:53,740
the person you're trying to help.

248
00:10:54,184 --> 00:10:57,914
Every course creator was once
someone who thought they didn't

249
00:10:58,019 --> 00:11:00,262
know enough to teach another person.

250
00:11:00,653 --> 00:11:03,810
The difference between them
and you is not knowledge.

251
00:11:04,227 --> 00:11:04,984
It's action.

252
00:11:05,453 --> 00:11:06,210
Your kids are watching.

253
00:11:06,771 --> 00:11:08,779
They're learning that you can
create something from nothing,

254
00:11:09,014 --> 00:11:13,006
that you don't have to accept the
status quo, and that parents can

255
00:11:13,006 --> 00:11:14,936
build freedom on their own terms.

256
00:11:14,988 --> 00:11:19,892
Stop underestimating what it is, you know,
and start building what it is you deserve.

257
00:11:20,258 --> 00:11:23,127
And with that, I'm gonna leave
you as I always do, think

258
00:11:23,127 --> 00:11:24,662
successfully and take action.