EP 532 How Parents Are Stealing Clients From $50K Marketing Agencies (Using Free AI) | AI content agency | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur

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Picture this, it's 9:47 PM
your kids are finally asleep.

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You got exactly 73 minutes before
you crash out from exhaustion.

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Most parents use this time to mindlessly
scroll through social media or

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perhaps just collapse on the couch.

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What if I told you that there
are parents using the same 73

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minutes to build $5,000 a month?

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AI content agencies, no
employees, no office.

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No sacrificing Saturday morning pancakes.

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Just you a laptop and a system
that works while your family sleeps

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what is up?

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What is up?

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What the hell is up?

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My dark horse, friends and family.

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Welcome back to another episode of the
Dark Horse Entrepreneur AI Escape Plan,

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where we break free from the grind and
share some AI powered tips inside hustle

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strategies, all in order to support our
amazing parents that are out there chasing

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freedom, like modern day trailblazers.

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And if you happen to know someone who
dreams of ditching the grind while

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still making time for those little
guys in their bedtime stories, go

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ahead and forward this episode to them.

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Show you.

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So here's what's happening right now in
the AI content space that most parents

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are probably just missing altogether.

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While everyone's debating whether AI
is gonna take their jobs or not, there

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are smart parents out there using
AI to create jobs for themselves.

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Aha.

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It's not complicated.

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It's not employee heavy agencies.

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No, no.

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It's simple, profitable content
systems that run on autopilot.

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Here's what we're gonna talk
about in today's episode.

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First, I'm gonna show you the exact
AI content agency model that's

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generating three to $15,000 a month
for parents who started with zero.

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Second, you're gonna discover the
three tool stack that replaces a.

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Entire marketing teams, including the
platform called blow potato.com, that's

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making content publishing ridiculously
simple for my busy parents out there.

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And then third, I'm gonna walk you
through the weekend launch method.

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How you land your first $500 client
in 72 hours, using nothing but AI

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in a strategy that takes advantage
of what small businesses desperately

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need, right this very minute.

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Here's the, here's the controversial
truth that nobody in the AI

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agency space wants you to know.

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You don't need employees to build
a profitable content agency.

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You don't need experience.

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You don't even need to be
good at writing anymore.

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What you need is to understand this one.

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Small fact, small businesses are
drowning in the need for consistent

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content, and they're willing to pay
1500 to $5,000 a month for someone

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to solve this problem for them.

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But what's the catch?

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Well, the catch is they can't afford
traditional marketing agencies that are

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out there and they don't have time to sit
down and figure AI all out for themselves.

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That my friend is your opening,
and in there lies your goldmine.

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Lemme take you inside the mind of
Sarah Chen, a working mom from Phoenix.

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I discovered through my research,
picture yourself in her shoes for

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a moment if you would imagine this.

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It's Tuesday at 8:30 PM You just
finished working with homework,

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cleaned up the dinner dishes, and
you got the kids ready for bed.

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You're exhausted.

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Some of 'em you can relate, right?

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But instead of collapsing on the couch,
you grab your laptop and you open it

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up not to scroll through Facebook or
catch up on emails from your day job.

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You open it up to check
your AI content agency.

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You see this three new client messages.

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Maybe it's Johnson's Plumbing.

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They want to extend their monthly package.

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That local yoga studio you were
talking to just approved your

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$2,200 proposal and that dental
practice that you pitched last week.

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They're ready to start with
an $1,800 a month retainer.

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And here's what you realize.

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In 47 minutes that you worked last
night, while your family slept, your

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AI system created a week's worth of
social media posts, two blog articles,

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and a complete email sequence.

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Your clients think you have an entire
team behind you, and in some ways you do.

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They have no idea.

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It's just you.

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Chat, GPT and a platform like potato.com
that publishes everything for them

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automatically for you automatically.

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That moment right there
changes everything.

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You calculate the numbers 200 plus 1800
plus 1500 from your existing clients that

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my friends is 5,500 bucks a month from an
evening's worth of work while your kids

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sleep without missing a single bedtime
storage, cheer, practice, or soccer game.

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Here's the part that hits
a little bit different.

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You realize you're not just making
money, you're solving real problems for

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real businesses that plumber, his phone
rings more because of your content.

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The yoga studio, they're booking
more classes than ever before.

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You are not just building income,
you're building something that

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matters to the businesses around you.

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That leads to a breakthrough moment.

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You understand that while other
parents are trading hours for dollars

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at jobs they don't even love, you've
built something that works for you

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instead of the other way around.

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This isn't about hustling harder,
it's about leveraging AI to

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work smarter than everyone else.

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The parents winning with ai, they
all discovered the same shortcuts.

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They all stopped trading time
for money, and they started

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trading systems for freedom.

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Okay, so here's what we're gonna do.

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We're gonna break this down to exactly how
you can build your own AI content agency.

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This My friends, is not theory.

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This is the exact system working for
other parents out there right now.

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First, let's talk about your foundation.

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You need exactly three tools to get
started, and here's the beautiful part.

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Your total monthly investment for these
three tools is a mere $64 a month.

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That's less than a whole
family dinner going out, right?

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Okay.

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And you really could do it with
two tools and a little extra time.

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But let's get to the first tool.

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The first tool, of course, is CHATT
Plus, which is 20 bucks a month.

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Now you could use Claude or
Gemini, whatever you prefer,

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if you already have a favorite.

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This becomes your content creation engine.

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It handles everything, blog
posts, social media content,

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email sequences, whatever it is.

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You can even create custom
GPTs for different client

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industries or different clients.

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So if you're working with restaurants,
you may build a restaurant focused GPT.

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Maybe you're focusing
on Italian restaurants.

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Well, that's an even narrower.

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So you can create an an
Italian restaurant focused GBT.

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Are you working with fitness studios?

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Well, let's create yourself a fitness
focused version, and once you create

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the first one, you can just copy
it over and change the details on

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the inside narrowing, shifting the
focus from an Italian restaurant

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to a fitness studio with me.

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Okay.

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Tool number two is Canva Pro.

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A mere 15 bucks a month.

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This is gonna handle your
visual content creation.

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You get brand consistent graphics,
social media templates, everything

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that you need to make your content
look professional consistently.

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No design experience required.

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They have so many amazing
templates in there.

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Now, for that third tool,
this is your secret weapon.

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Tool number three is potato.com,
starting at a mere $29 a month.

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This platform handles.

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Content publishing automation,
multi-platform distribution, and gives

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you a client management dashboard.

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This is what lets you scale without
all the employees, while other

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parents out there manually posting
content for each client one at a time.

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You're managing everything from a
single dashboard and to top that,

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all off potato will actually do a
lot of the content creation for you.

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Okay, so save some of the
chat GBT factors as well.

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Now let's talk about
packaging your services.

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You're gonna wanna offer three
clear options that make it easy

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for your clients to say yes.

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Option number one is gonna be
your content starter package.

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It's gonna run about 1500
bucks a month for this.

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You're gonna deliver 12
social media posts per week.

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Two blog articles per month.

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One email newsletter per week, plus
some basic graphics and captions.

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This is perfect for those small
businesses out there that are just

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getting serious about their content.

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Then the next step up is gonna
be your Content Pro package.

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It's gonna be about 2,500 bucks a month.

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This includes everything from the starter
package plus daily social media posts.

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Four blog articles per month, a
biweekly set of email sequences and

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custom graphics with video thumbnails.

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This is going to be the sweet spot for
most of your clients, and at the top

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of your tier packages, you're gonna
have the content authority package

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running about four, $4,000 a month.

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This is gonna include everything
in Pro plus weekly video scripts.

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Monthly content strategy calls,
competitor analysis reports, and

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priority support with revisions.

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This is for the business that
is ready to get out there and

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dominate their local market.

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They're gonna pay you extra, so
you're gonna give them the extra time.

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And here's how you're
gonna launch this weekend.

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This is what I'm gonna call the
weekend launch method, and it

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works because you're not gonna be
overthinking it Friday evening.

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You're gonna spend about 30
minutes researching 10 local

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businesses in your area.

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Check their social media.

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You're looking for inconsistent
posting and outdated content,

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or worse yet, complete silence.

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I want you to note their industry
and their basic services, and

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then that's it for Friday.

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On Saturday morning, I want you to
dedicate about two hours to creating

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some sample content for three of those
businesses using chat GBT or blue

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potato.com, whichever you prefer.

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Design some graphics in Canva.

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Potato can also help you with that.

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Set up some basic proposals
with your pricing.

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You're not trying to be perfect, you
are just trying to show some value here.

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And then on Sunday, I want you to spend an
hour sending personalized outreach emails.

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Include the sample content as proof
of what it is you're able to do.

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Offer a free trial week, or better
yet, offer a trial week at 50% off.

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Or maybe even say something like, Hey.

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Just to really prove myself for 50
bucks, I'll give you a trial week, right?

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Just make it a no-brainer.

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50 bucks is nothing to a small business.

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Here's the key insight.

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You're not selling AI services.

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You are selling consistent professional
content that helps their business grow.

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Now, here's where most
parents are gonna get stuck.

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They're gonna land that first
client and they're going to try

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and scale without burning out.

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They don't have the tool stack to do that.

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This is where potatoes
gonna be your lifeline.

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Your content creation workflow
becomes simple because you're gonna

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use chat GPT to generate the content
in batches, upload everything into

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potatoes, content calendar, and set
publishing schedules for each client.

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The platform automatically
distributes content across all

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their social media channels.

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Your client sees consistent posting
without you having to get in there

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and touch it every single day.

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Here's a bonus.

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If you kick it up to the mid tier,
which I think is 99 bucks a month

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on potato, you could have it do
everything for you at the lowest tier,

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probably for one, for one client.

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So if you only have one client
so far, and when you get to that

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first client, go ahead and kick in
with, and you'll see that they will

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handle everything for that client.

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All by itself, you won't even be
using chat GBT on the front end.

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It's integrates with Chappy.

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If you'd like me to do a whole thing
about potato, shoot me an email,

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tracy@darkhorseschooling.com and I'll dive
into that, uh, that platform even more.

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So here's, here's the thing.

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The client management features kinda
handle everything for you in potato

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or whatever platform you choose.

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There's gonna be separate dashboards
for each client, making it easy.

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You can automate the reports and the
analytics and you can automate the

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content approval workflows, brand
guidelines can be stored in there.

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This all creates this
amazing advantage for you.

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You can manage five to 10 clients from
one dashboard working just evenings

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or just working on the weekends.

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Finally, let's talk about
the pricing psychology.

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I don't want you to ever compete on price.

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That's just a quick, downhill
slide into eroding margins.

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Never compete on price.

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I want you to compete on
results and convenience.

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Here's, and here's the reason why, more
than anything else besides the fact,

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I want you to make some money at it.

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Small businesses are are not looking
for cheap content that's everywhere.

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They're looking for consistency.

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They cannot maintain by themselves.

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They want professional quality
that they can't create in-house.

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They need results to
justify the investment.

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More importantly, they want someone
reliable who shows up every single

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month, and that could be you.

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Your positioning at that point
come becomes real simple.

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I help local businesses maintain
professional consistent content without

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them having to hire a full-time staff
or learn complicated AI tool stacks.

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That's it, that my friend
is your entire pitch.

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The beauty of this system is that it works
around your life, not pushing against it.

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While every other parent is out there
again, trading hours for dollars,

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you're building something that creates
income while you sleep scales without

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stress and grows without sacrificing
any of your precious family time.

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Look, if you're a parent that's
really tired of trading your best

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hours for someone else's dreams.

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This is your moment, the
AI content agency model.

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It's not just trending, it's proven.

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Parents are building 5,000, 10,000, some
are even doing $15,000 a month, uh, in

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business using these exact strategies.

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I just kind of laid out real fast for you,
but what I know about parents like you.

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You need more than just tactics.

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You need like a roadmap, and
that respects your time as

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well as your family priorities.

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And that's exactly why I created
the AI Escape Plan Newsletter.

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In that newsletter.

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Every week I deliver practical AI
powered strategies, specifically

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designed for my parents ready to break
free from their nine to five grind.

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Each issue is gonna give you
step-by-step systems to start, grow, and

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streamline your side hustle all while
protecting your precious family time.

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Boosting your income.

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This isn't about working more hours, it's
about working smarter hours, wiser hours.

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You may say it's your roadmap
to more money, more freedom, and

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more of what truly matters to you.

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And go ahead and get signed up
to the AI Escape Plan newsletter.

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You can just go to dark horse insider.com.

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Okay, so here's why I think this
matters far more than just making money.

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We're living through one
of the big shifts in time.

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You know, there was the industrial
aids and there's the wisdom

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aids and there's the data age.

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I think we're living through one of the
biggest shifts in how work gets done

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since the internet was even invented.

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AI isn't just out there
changing industries.

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It's equalizing opportunities
for folks like you and me.

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For the first time in history, a parent
working from their kitchen table has

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access to the same content creation power
as a Madison Avenue agency had four or

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five years ago, six, seven years ago.

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The playing field isn't just leveled.

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It's literally tilted in the favor of the
people who understand leverage over labor.

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We're moving from an an economy
that rewards time spent.

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To an economy that
rewards problems solved.

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Maybe we've always been that economy,
but it's becoming far more obvious now.

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Your value isn't in how many hours you
put in on the work it's in how effectively

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you use the tools, AI and otherwise,
to solve real business problems.

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And this is what this means
for you parents out there.

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You don't have to choose between family
time and financial freedom anymore.

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The tools exist right now to build
income streams that work while you sleep,

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scale without employees and grow without
sacrificing what really matters to you.

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And that's your family, right?

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The parents who win in this new
economy, we'll be the ones that

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stop thinking like employees.

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Start thinking like problem solvers,
they'll use the tools at their disposal.

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They'll use AI and other tools
not to replace human creativity,

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but instead to amplify it.

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They'll build businesses that serve their
lives instead of consuming their lives.

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You feel me?

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Okay.

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But I think at the end of the
day, this isn't really just about.

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Content agencies.

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This is about recognizing that the
future belongs to the parents who

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embrace leverage, reject the hustle
harder mentality, and build systems that

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create freedom instead of just income.

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Now, it just mean you don't
have to put into work.

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I just don't want you to put
in so much work that you're

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ignoring the ones that love you.

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Okay, so all that said, here's your
Whiskered wisdom for this week.

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Parents building wealth with AI
aren't the ones with the most time.

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They're going to be the ones with
the cleanest and clearest systems.

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Build a system to get stuff done for you.

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You don't need more hours in a day.

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You need better processes for
the hours you already have.

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And maybe you only have an hour,
maybe you only have 15 or 20 minutes.

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Okay?

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You need a really good process that's
gonna run, that you can run inside

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that 15 to 20 minutes to an hour,
whatever it is for your side hustle.

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So here's your specific
action for this week.

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Pick one local business that you frequent.

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Maybe it's your dentist, maybe
it's your child's daycare.

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Maybe it's that coffee shop
that you visit, and then

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look at their social media.

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I'm gonna guarantee you, you're gonna
find some inconsistent posting, probably

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some outdated content, or worse yet,
complete radio silence that once you

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find that local business that has that.

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Inconsistent content, outdated
content, or no content at all.

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That is your first prospect, and
that is your proof of concept.

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I want you to spend 30 minutes this
weekend creating three sample social media

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posts for them using chat, GPT or potato.

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Canva, whichever you choose to use
or how you run a, stack it together

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and then walk in there next week
and show them what consistent, what

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professional content looks like.

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Don't ask for a meeting,
don't send an email.

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Walk in with value in your hand and
say, Hey, you know, I noticed that your

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social media could use some consistency.

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I created these samples to
show you what's possible.

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Can we talk about how this
might help your business?

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That's how you turn AI
knowledge into real money.

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Not through courses, not through
complicated funnels and follow up

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systems or all that noise, although
there's, there's a place for that.

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Don't get me wrong, through solving
real problems for real businesses in a

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real community like yours, opportunity
is sitting right in front of you.

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It's all around you.

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Even in a small community that like I live
in, it's there and the tools are ready.

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The market.

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The market is hungry.

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The only question left is, will you
take action or will you keep waiting

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for the perfect moment that just, I
don't know, never seems to arrive?

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Listen, every day you wait is
another day that someone else is

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building the freedom You are dreaming
of the AI content agency model.

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00:18:07,744 --> 00:18:12,048
It's not going away, but the early
mover advantage on this model.

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00:18:12,465 --> 00:18:14,970
It's gonna disappear fast right now.

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00:18:15,257 --> 00:18:19,613
While most parents are still figuring
out, heck, what chat GBT is, you can

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00:18:19,613 --> 00:18:22,561
be the one solving content problems
for local businesses, while others

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00:18:22,561 --> 00:18:26,370
are debating whether AI is safe or
whether AI is gonna steal their jobs.

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00:18:26,370 --> 00:18:29,722
You could be building systems that
create real income and real freedom.

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00:18:30,335 --> 00:18:34,509
Your kids are watching, they're learning
what's possible by watching what you do,

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00:18:34,926 --> 00:18:37,144
not what you say you do, but what you do.

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00:18:37,626 --> 00:18:42,009
Show them that parents like you don't
have to settle for trading time for money.

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00:18:42,478 --> 00:18:46,417
Show them that with the right tools
and the right mindset, you can

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build something that serves your
family instead of consumes it.

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00:18:49,809 --> 00:18:50,722
The gold mine is real.

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00:18:51,217 --> 00:18:55,157
The tools are ready and my
friends, the market is waiting.

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Get out there, think
successfully, and take action.